Increase Your Order Value With Smart Upsells
Personalize product recommendations, customize upsell offers, increase AOV, and boost sales with our all-in-one WooCommerce Upsell plugin.
Running a WooCommerce store without the right marketing plugins is like opening a shop with no signage. You have great products — but nobody knows, nobody comes back, and nobody buys more than they planned.
Here’s the reality: the average eCommerce store loses 70.19% of shoppers to cart abandonment ( Baymard Institute ). That’s not a traffic problem. That’s a marketing problem — and the right plugins fix it.
We tested and compared dozens of tools to find the 12 WooCommerce marketing plugins that actually move the needle. Whether you want to recover lost sales, increase average order value (AOV), build loyalty, or run smarter email cap-mpaigns — this list covers every angle.
Disclosure: UpsellWP, WPLoyalty, Discount Rules for WooCommerce, and Retainful are developed by Flycart. They are included in this list based on the same criteria applied to every other plugin — features, pricing, ease of use, and real-world results.
| Plugin | Best For | Free Version | Starting Price | WordPress Rating |
| UpsellWP | Upsells, order bumps, cross-sells | ✅ Yes | $75/year | ⭐ 4.9/5 |
| WPLoyalty | Loyalty points & rewards | ✅ Yes | $105/year | ⭐ 4.9/5 |
| Discount Rules for WooCommerce | Dynamic pricing & discounts | ✅ Yes | $85/year | ⭐ 4.8/5 |
| Retainful | Email marketing & cart recovery | ✅ Yes | $14/month | ⭐ 4.9/5 |
| OptinMonster | Lead generation & popups | ✅ Yes | $7/month | ⭐ 4.3/5 |
| MonsterInsights | WooCommerce analytics | ✅ Yes | $49.50/year | ⭐ 4.6/5 |
| PushEngage | Web push notifications | ✅ Yes | $8/month | ⭐ 4.8/5 |
| ReferralCandy | Referral marketing | ✅ Yes | $39/month | ⭐ 4.4/5 |
| Product Feed PRO for WooCommerce | Google Shopping, Meta & marketplace product feeds | ✅ Yes | $99.50/year | ⭐ 4.7/5 |
| TrustPulse | Social proof & FOMO | ✅ Yes | $5/month | ⭐ 4.5/5 |
| YITH WooCommerce Wishlist | Wishlist marketing | ✅ Yes | $99.99/year | ⭐ 4.5/5 (Yith) |
| Tidio | Live chat, AI chatbot & lead generation | ✅ Yes | $24.17/month | ⭐ 4.7/5 |
We spent three weeks installing and testing each plugin on a live WooCommerce 9.x store before finalizing this list. Here’s how we evaluated each one:
Only plugins that genuinely solve a specific marketing problem made the cut.
WooCommerce marketing plugins are tools that connect to your store and help you attract, convert, and retain customers — beyond what WooCommerce does out of the box.
WooCommerce handles the basics: product listings, checkout, and order management.
But it doesn’t help you:
That’s where marketing plugins come in. Each one plugs into a specific gap in your customer journey and helps you get more revenue from the traffic you already have.
Also Read: How to increase WooCommerce sales
UpsellWP is an all-in-one WooCommerce upsell plugin that helps increase average order value with personalized product recommendations. It lets you show upsell and cross-sell offers across the product, cart, checkout, and thank-you pages. The plugin is beginner-friendly and works with modern WooCommerce stores.
Pros
Cons
A free version is available. Paid plans start at $75/year.
WooCommerce stores are looking to increase average order value with upsells, cross-sells, and order bumps.
WooCommerce stores are looking to increase average order value with upsells, cross-sells, and order bumps.
WPLoyalty helps WooCommerce stores improve customer retention with points, rewards, referrals, and loyalty programs. It allows you to reward customers for purchases and engagement while encouraging repeat sales. The plugin is suitable for both simple reward programs and advanced loyalty campaigns.
Pros
Cons
A free version is available. Paid plans start at $105/year.
WooCommerce stores that want to boost repeat purchases through loyalty and rewards programs.
Also Read: Best WooCommerce Loyalty Plugins
Discount Rules for WooCommerce is a powerful WooCommerce pricing plugin that helps create flexible discount campaigns without coding. It supports everything from simple product discounts to advanced promotional offers, making it suitable for stores of all sizes. The plugin is trusted by over 100,000 WooCommerce stores.
Pros
Cons
A free version is available. Paid plans start at $85/year.
WooCommerce stores that want flexible pricing, bulk discounts, BOGO offers, and advanced promotional campaigns.
Retainful is a WooCommerce email marketing plugin designed to recover abandoned carts and increase repeat purchases. It automates post-purchase communication using real WooCommerce order and customer data. The plugin is easy to set up and integrates seamlessly with WooCommerce.
Pros
Cons
A free version is available. Paid plans start at $14/month.
WooCommerce stores looking to recover abandoned carts and automate post-purchase email marketing.
OptinMonster is a popular lead generation plugin that helps WooCommerce stores grow their email list and increase conversions. It lets you create targeted popups, floating bars, slide-ins, and other opt-in campaigns without coding. Its behavior-based targeting makes it a powerful marketing tool for online stores.
Pros
Cons
A free version is available. Paid plans start at $7/month.
WooCommerce stores are looking to grow their email list and convert more visitors into customers.
Also Read: Best WooCommerce Side Cart Plugins
MonsterInsights is a WordPress analytics plugin that makes it easy to connect WooCommerce with Google Analytics 4. It provides important store performance metrics directly inside the WordPress dashboard, helping store owners make data-driven decisions without technical setup.
Pros
Cons
A free version is available. Paid plans start at $49.50/year.
WooCommerce store owners who want easy-to-understand analytics and eCommerce performance reports within WordPress.
PushEngage is a web push notification plugin that helps WooCommerce stores re-engage visitors and recover lost sales. It allows you to send personalized browser notifications for abandoned carts, price drops, and back-in-stock products. The plugin integrates seamlessly with WooCommerce and supports automated notification campaigns.
Pros
Cons
A free version is available. Paid plans start at $8/month.
WooCommerce stores are looking to engage customers beyond email with browser push notifications for cart recovery, promotions, and product updates.
ReferralCandy is a referral marketing platform that helps WooCommerce stores acquire new customers through word-of-mouth marketing. It automates referral campaigns by rewarding customers for successful referrals and provides analytics to measure campaign performance.
Pros
Cons
A free version is available. Paid plans start at $39/month.
WooCommerce stores that want to grow through customer referrals and automate their referral marketing campaigns.
Also Read: How to Add a Checkout Order Bump
Product Feed PRO for WooCommerce helps merchants create and manage product feeds for shopping channels and online marketplaces. It supports thousands of predefined feed templates, making it easy to sync WooCommerce products with platforms like Google Shopping, Meta, and Microsoft Ads. The plugin also automates feed updates to keep product information accurate.
Pros
Cons
A free version is available. Paid plans start at $99.50/year.
WooCommerce stores that want to promote products across Google Shopping, Meta, Microsoft Ads, and other online marketplaces.
TrustPulse is a social proof plugin that helps WooCommerce stores increase conversions by displaying real-time customer activity notifications. It creates urgency and builds trust by showing recent purchases, sign-ups, and other customer actions. The plugin is easy to install and integrates with WooCommerce and popular WordPress tools.
Pros
Cons
A free version is available. Paid plans start at $5/month.
WooCommerce stores that want to increase customer confidence and conversions using real-time social proof notifications.
YITH WooCommerce Wishlist lets customers save their favorite products for future purchases. It encourages repeat visits, wishlist sharing, and higher purchase intent while giving store owners valuable insights into popular products. With over 900,000 active installations, it’s one of the most popular wishlist plugins for WooCommerce.
Pros
Cons
A free version is available. Paid plans start at $99.99/year.
WooCommerce stores that want to increase repeat visits and conversions by allowing customers to save and share their favorite products.
Tidio is a customer communication platform that combines live chat, AI chatbots, and lead generation tools for WooCommerce stores. It helps businesses answer customer questions, automate conversations, and capture more leads while improving the overall shopping experience.
Pros
Cons
A free version is available. Paid plans start at $24.17/month.
WooCommerce stores are looking to improve customer support, automate conversations, and generate more leads with live chat and AI chatbots.
Also Read: Best WooCommerce Coupon Plugins
You don’t need all 12. Here’s how to pick the right ones for where your store is right now. If you’re focused on cross-sells, for example, UpsellWP handles that natively alongside upsells and order bumps.
| Your Goal | Start With |
| Increase average order value | UpsellWP (upsells + order bumps) |
| Recover abandoned carts | Retainful (email) + PushEngage (push) |
| Build repeat purchase habits | WPLoyalty (loyalty points) |
| Run promotions and sales | Discount Rules for WooCommerce |
| Grow your email list | OptinMonster |
| Understand your store data | MonsterInsights |
| Add social proof quickly | TrustPulse |
| Let customers save and share products | YITH Wishlist |
| Launch Google Shopping ads | Product Feed PRO for WooCommerce |
| Turn customers into advocates | ReferralCandy |
A practical starting stack for most stores:
Editor’s Note: Don’t install all 12 at once. Each plugin adds code to your store. Start with one or two, measure the impact, then add more. A focused stack outperforms a bloated one every time.
Make every checkout more profitable by adding targeted upsell offers with UpsellWP.
Growing a WooCommerce store isn’t just about driving more traffic — it’s about making the most of every visitor who lands on your site. The right marketing plugins help you convert browsers into buyers, bring back customers who left, and turn one-time shoppers into loyal advocates who keep coming back.
But tools alone don’t build a successful store. Strategy does. Start by identifying your biggest gap — whether that’s low average order value, high cart abandonment, or poor customer retention — and solve that first. Add more tools only when you have a clear reason to.
The stores that grow consistently aren’t the ones with the most plugins. They’re the ones that use the right ones, in the right order, with a clear goal in mind.
Keep Reading
It depends on your goal. For increasing average order value, UpsellWP is the top pick — it covers upsells, order bumps, and cross-sells across the full customer journey. For email marketing and cart recovery, Retainful is the strongest WooCommerce-native option. Most stores benefit from using two or three complementary plugins rather than one all-in-one tool.
Yes. UpsellWP, WPLoyalty, Discount Rules for WooCommerce, Retainful, MonsterInsights, PushEngage, Mailchimp for WooCommerce, and YITH WooCommerce Wishlist all have free versions on WordPress.org.
The most effective approach combines two channels: automated email sequences (Retainful handles this well) and browser push notifications (PushEngage). Email recovers shoppers who gave you their address; push notifications reach anonymous visitors. Together, they cover most abandonment scenarios.
A loyalty plugin like WPLoyalty assigns points to customers when they complete actions — making a purchase, writing a review, or referring a friend. Customers accumulate points and redeem them for discounts, free products, or free shipping on future orders. The goal is to increase repeat purchase rates and customer lifetime value by giving shoppers a reason to come back.
WooCommerce includes basic coupon functionality and native upsell/cross-sell product linking — but these are minimal. There’s no built-in email automation, loyalty program, push notifications, or advanced discount logic. That’s why WooCommerce marketing plugins exist: to fill the gaps that WooCommerce intentionally leaves to the plugin ecosystem.
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