Amazon’s “Frequently Bought Together” section is one of the most studied features in ecommerce – product recommendations are a significant revenue driver for the platform, and the bundle display format is a core reason why.
The idea is simple: show customers what other buyers grabbed alongside the product they’re already viewing, and many will add those items too.
WooCommerce does not include this feature out of the box. You need a dedicated plugin to display bundle recommendations on your product pages, and the options vary widely in flexibility, pricing, and how well they actually work.
This guide covers the 5 best WooCommerce Frequently Bought Together plugins available in 2026.
Note: In our testing across WooCommerce stores, enabling FBT recommendations on top product pages consistently increased cart value within the first 30 days – even with a modest bundle acceptance rate. The compounding effect across a full catalog is where the real AOV lift shows up.
Table of contents
- Quick comparison table
- What is a Frequently Bought Together recommendation?
- Why use a WooCommerce Frequently Bought Together plugin?
- 5 best WooCommerce Frequently Bought Together plugins
- 1. UpsellWP – Best all-in-one upsell plugin with Frequently Bought Together
- 2. YITH Frequently Bought Together for WooCommerce
- 3. WPC Frequently Bought Together for WooCommerce
- 4. WooCommerce Bought Together (WeLaunch)
- 5. Frequently Bought Together for WooCommerce (StoreApps)
- How to choose the best WooCommerce Frequently Bought Together plugin
- Conclusion
- Frequently Asked Question:
Quick comparison table
| Plugin | Best For | Free Version | Starting Price | WordPress Rating |
| UpsellWP | All-in-one upsell + FBT | ✓ Yes | $75/year | 4.9/5 |
| YITH FBT | Simple FBT setup | ✓ Yes (limited) | $79.99/year | 4.5/5 (Yith Web) |
| WPC Frequently Bought Together | Feature-rich free option | ✓ Yes | $29/year | 4.5/5 |
| WooCommerce Bought Together (WeLaunch) | Premium one-time purchase | ✗ No | $4.95/ Month | 4.7/5 (CodeCanyon) |
| FBT by StoreApps | Smart auto-suggestions | ✗ No | $49/year | N/A (sold on StoreApps) |
What is a Frequently Bought Together recommendation?
A Frequently Bought Together (FBT) recommendation shows a group of products on a product page that are commonly purchased together. The customer can add all of them to the cart in one click – no hunting through the catalog required.
This is different from other recommendation types:
- Related Products : WooCommerce’s default. Shows products in the same category or with shared tags. No purchase intent signal. Often irrelevant.
- Cross-sells : Shown on the cart page. Suggests complementary items after the customer has already decided to buy.
- Upsells : Encourages the customer to buy a more expensive version of the product they’re viewing.
- Frequently Bought Together : Shown on the product page, before the customer adds anything to the cart. Bundles complementary items with a single “Add all to cart” action.
The key difference: FBT is proactive and bundle-focused. It shows up at the moment of highest product interest and makes adding extras frictionless.
Why use a WooCommerce Frequently Bought Together plugin?
If you’re not showing bundle recommendations on your product pages, you’re leaving money on the table every single day. Here’s why FBT plugins are worth adding:
- Increase Average Order Value (AOV): Each accepted bundle adds one or more products to the cart. Even a 10–15% acceptance rate across your product pages compounds into meaningful revenue. Learn more about strategies to increase average order value .
- Encourage complementary purchases: A customer buying a laptop is already in buying mode. Showing a laptop bag and mouse at that moment – rather than hoping they search for them separately – converts naturally.
- Reduce decision fatigue: Instead of making customers browse for accessories, you present a ready-made bundle. Fewer clicks, faster decisions.
- Boost conversion rates: Product page recommendations keep customers engaged. A well-placed FBT section can reduce bounce rates and increase time on page.
- Automate bundle recommendations: Good plugins use purchase history, tags, or categories to suggest relevant products automatically – no manual work for every SKU.
Pro Tip: The best FBT setups combine manual curation for top-selling products with automatic suggestions for the long tail. You get precision where it matters and coverage everywhere else.
5 best WooCommerce Frequently Bought Together plugins
1. UpsellWP – Best all-in-one upsell plugin with Frequently Bought Together
Overview
UpsellWP is a comprehensive WooCommerce upsell plugin that includes a powerful Frequently Bought Together feature alongside cart upsells, checkout offers, order bumps, and post-purchase upsells. It offers both manual product recommendations and an intelligent Recommendation Engine to display relevant product bundles automatically.
With built-in analytics, advanced targeting, and flexible customization options, UpsellWP is an excellent choice for stores looking to increase average order value through personalized product recommendations.
Key features
- Multiple product recommendation methods
- AI-powered Recommendation Engine
- Per-product FBT configuration
- Advanced display conditions
- Customizable FBT layout and CTA
- Built-in campaign analytics
- Compatible with Block Checkout and WPML
Pricing
A free version is available. Paid starts at $75/year.
Best for
Stores looking for an all-in-one WooCommerce upsell solution with powerful Frequently Bought Together recommendations.
2. YITH Frequently Bought Together for WooCommerce
Overview
YITH Frequently Bought Together for WooCommerce is a dedicated plugin for creating Amazon-style product bundle recommendations. It allows store owners to manually assign related products to individual product pages, helping customers discover complementary items before checkout.
The plugin is simple to configure, supports variable products, and integrates well with other YITH WooCommerce plugins, making it a solid option for stores that prefer complete control over Frequently Bought Together suggestions.
Key features
- Manual product bundle selection
- Bundle discounts
- Customizable section title and button
- Variable product support
- Pre-select recommended products
- Shortcode support
- Integration with YITH plugins
Pricing
Free version is available. Paid starts at $79.99/year.
Best for
Small to medium WooCommerce stores that want a simple, manually managed Frequently Bought Together plugin.
3. WPC Frequently Bought Together for WooCommerce
Overview
WPC Frequently Bought Together for WooCommerce by WPClever is a lightweight yet feature-rich plugin for creating Frequently Bought Together product bundles. It allows you to manually recommend complementary products, apply bundle discounts, and customize how offers appear on product pages.
The plugin also supports AJAX add-to-cart, variable products, and seamless integration with other WPClever plugins, making it a great choice for stores that want powerful FBT functionality without unnecessary complexity.
Key features
- Manual Frequently Bought Together product selection
- Flexible bundle pricing and discounts
- AJAX add-to-cart support
- Customizable display position
- Variable product support
- Shortcode support
- Integration with other WPClever plugins
Pricing
A free version is available. Paid starts at $29/year.
Best for
WooCommerce stores looking for a feature-rich Frequently Bought Together plugin with excellent free functionality.
4. WooCommerce Bought Together (WeLaunch)
Overview
WooCommerce Bought Together by WeLaunch is a dedicated Frequently Bought Together plugin designed for store owners who prefer a one-time purchase over annual subscriptions. It enables you to manually create product bundles, offer fixed or percentage discounts, and customize the bundle layout on product pages.
With a clean interface, responsive design, and straightforward setup, it’s a good option for stores that only need core FBT functionality without additional upsell features.
Key features
- Manual Frequently Bought Together bundles
- Fixed and percentage bundle discounts
- Customizable layout and button text
- Variable product support
- Responsive design
- Translation ready
- Simple admin interface
Pricing
No free version is available. Paid starts at $4.95/month (one-time purchase).
Best for
Store owners who want a dedicated Frequently Bought Together plugin with a one-time payment instead of a yearly subscription.
5. Frequently Bought Together for WooCommerce (StoreApps)
Overview
Frequently Bought Together for WooCommerce by StoreApps helps increase average order value by recommending products that customers are likely to purchase together. Instead of manually creating bundles for every product, it uses your store’s order history to automatically generate relevant recommendations.
You can also override these suggestions with manually selected products whenever needed. This makes it an excellent choice for established WooCommerce stores with large product catalogs and consistent sales data.
Key features
- Automatic product recommendations based on order history
- Manual product selection override
- Bundle discount support
- Customizable display position
- Variable product compatibility
- Works with WooCommerce cart and checkout
- Simple setup and management
Pricing
No free version is available. Paid starts at $49/year.
Best for
Established WooCommerce stores that want automated, data-driven Frequently Bought Together recommendations with minimal manual effort.
Also Read: WooCommerce Recommendation Engine – How It Works
Feature comparison table
| Plugin | Manual Product Selection | Smart Product Recommendations | Bundle Discounts | Display Customization | Mobile Responsive |
| UpsellWP | ✓ | ✓ | ✓ | ✓ | ✓ |
| YITH Frequently Bought Together | ✓ | ✓ | ✓ | ✓ | ✓ |
| WPC Frequently Bought Together | ✓ | ✗ | ✓ | ✓ | ✓ |
| WooCommerce Bought Together (WeLaunch) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Frequently Bought Together (StoreApps) | ✓ | ✓ | ✓ | Limited | ✓ |
How to choose the best WooCommerce Frequently Bought Together plugin
The best WooCommerce Frequently Bought Together plugin depends on your store size, product catalog, and selling strategy. Instead of choosing the plugin with the most features, focus on the one that matches your business needs.
Choose based on your store requirements
- Need an all-in-one upsell solution? Choose UpsellWP for Frequently Bought Together, cart upsells, checkout offers, and post-purchase recommendations in one plugin.
- Prefer manual product bundles? YITH Frequently Bought Together offers simple setup and complete control over product recommendations.
- Looking for a powerful free option? WPC Frequently Bought Together provides an excellent feature set with flexible bundle pricing.
- Want a one-time purchase? WooCommerce Bought Together (WeLaunch) is a good choice if you prefer avoiding yearly subscription fees.
- Managing a large catalog? StoreApps Frequently Bought Together automatically recommends products using your store’s order history, reducing manual work.
Consider long-term growth
Also look for features like bundle discounts, display customization, mobile responsiveness, and compatibility with your existing WooCommerce setup. These capabilities will become increasingly important as your product catalog and sales grow.
The right Frequently Bought Together plugin should help customers discover complementary products effortlessly, increase average order value, and create a smoother shopping experience without adding complexity to your store.
For more context on how product recommendations fit into a broader WooCommerce revenue strategy, see our overview of the top WooCommerce plugins for your store .
Increase average order value with bundle recommendations – no coding required.
Conclusion
Frequently Bought Together recommendations are one of the easiest ways to increase average order value without changing your existing product catalog. By displaying complementary products at the right moment, you encourage customers to purchase more items with minimal effort.
When choosing a plugin, focus on features that match your store’s needs, such as automatic recommendations, bundle discounts, display customization, and ease of setup. As your catalog grows, automation and flexible targeting can save time while improving product discovery.
The right WooCommerce Frequently Bought Together plugin should deliver relevant product suggestions, create a smoother shopping experience, and help generate more revenue from every order. Even small improvements in bundle acceptance can have a meaningful impact on your store’s overall sales over time.
Keep Reading
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- 5 Best WooCommerce SEO Plugins in 2026
- How Implementing AI in Ecommerce
Frequently Asked Question:
A WooCommerce Frequently Bought Together plugin displays complementary products on a product page, allowing customers to add multiple related items to their cart with a single click. This helps improve product discovery and increase average order value.
Related products are usually based on shared categories or tags, while Frequently Bought Together recommendations are designed to promote products that complement each other. They focus on encouraging bundle purchases rather than simply showing similar items.
Yes. By suggesting complementary products at the right time, Frequently Bought Together recommendations can increase average order value, encourage additional purchases, and improve the overall shopping experience.
No. Most WooCommerce Frequently Bought Together plugins provide an easy-to-use interface where you can manually assign products or enable automatic recommendations without writing any code.
Yes. Many Frequently Bought Together plugins let you apply fixed or percentage discounts when customers purchase recommended products as a bundle, encouraging higher cart values.
Look for features such as manual and automatic product recommendations, bundle discounts, display customization, mobile responsiveness, analytics, and compatibility with your WooCommerce theme and other plugins.
