Increase Your Order Value With Smart Upsells
Personalize product recommendations, customize upsell offers, increase AOV, and boost sales with our all-in-one WooCommerce Upsell plugin.
You added a product to your cart on Amazon once and immediately saw a popup: “Customers also bought…” and you added something else. That’s a WooCommerce upsell popup doing its job.
The good news? You can set up the exact same thing on your WooCommerce store in about 15 minutes — no coding needed. This guide walks you through every step using UpsellWP, including how to pick the right trigger, target the right shoppers, and customize the popup to match your brand.
A well-placed popup is one of the fastest ways to lift revenue from shoppers who are already in buying mode without spending a cent on additional traffic.
A WooCommerce upsell popup is an overlay that appears during the shopping journey — usually right after a customer adds a product to their cart or clicks “Proceed to Checkout.” It shows one or more related or higher-value products the shopper might want to add before completing their purchase.
Unlike a static product recommendation block buried at the bottom of a page, a popup appears at the exact moment a customer is already in buying mode. That timing is why they convert so well.
UpsellWP supports two popup triggers and five product suggestion methods, giving you precise control over what appears and when. We’ll cover all of them below.
Also Read: Best WooCommerce Wishlist Plugins
Most WooCommerce stores leave money on the table at the cart stage. A shopper has already decided to buy — they just haven’t been shown what else they might want.
Here’s what a well-configured upsell popup does for your store:
Also Read: best WooCommerce exit intent popup plugins
Before jumping into the steps, make sure you have the following ready:
Software requirements:
Store requirements:
Time estimate: ~15 minutes for a basic popup campaign
Difficulty: Beginner — no coding required
UpsellWP is the WooCommerce upsell popup plugin used throughout this tutorial. It covers the full customer journey — from product pages and cart to checkout and post-purchase with 12+ campaign types in one dashboard.
Create high-converting WooCommerce upsell popups in minutes with UpsellWP.
You can add upsell popup in WooCommerce by following these 3 steps. Here, I have used UpsellWP plugin to demonstrate the steps.
UpsellWP provides 2 trigger options,
Note: Use this guide to show cross-selling products in the popup window.
Note: You can set any conditions.
This is totally optional which you can set based on your WooCommerce store needs.
This way, you can show upsell popups after clicking the add to cart button.
This step is similar to the one we have seen in trigger 1.
This way, you can display WooCommerce upselling popups after clicking ‘Proceed to checkout’ button.
UpsellWP is the best WooCommerce popup plugin to show personalized upsell offers in the popup window. It provides advanced popup settings and configurations that let you design a personalized popup window based on your brand color and voice.
Additionally, this plugin provides upsell and cross-sell features like frequently bought together, order bumps, one-click upsells, cart upsells, next order coupons, and more.
UpsellWP is available in both paid and free versions. The paid plan starts at $75/year.
Cart upsell for WooCommerce integrates smoothly with your WooCommerce store and lets you show related products in the popup window.
You can show specific products based on product type, category, and cart total. You can also customize the design, layout, and content of the popup. With this WooCommerce upsell popup plugin, you can set time-specific upsell offers and drive customers to make immediate purchases.
Pricing starts from $29/year.
WooCommerce fast cart is another popup plugin to trigger popups immediately after the customer clicks ‘add to cart’ button. Through this popup, customers can make direct checkout without redirecting to other pages of your store.
The paid plan for this plugin starts at $79.
Once your basic popup is running, these WooCommerce upsell popup tips will help you squeeze more value from it:
Match the offer to the trigger product
The more relevant the popup offer, the higher the acceptance rate. A shopper buying a yoga mat is far more likely to add a yoga block than a random best-seller. Use the Specific Products method or Cross-Sell linked products to keep offers tightly relevant.
Use a small discount to reduce friction
A 10–15% discount on the popup offer gives shoppers a reason to say yes without destroying your margin. Use the {discount} variable in your popup title so the savings are immediately visible.
Test both triggers separately
Run one campaign with the Add to Cart trigger and another with the Proceed to Checkout trigger. Track which one gets more acceptances in UpsellWP’s built-in analytics. The winning trigger for your store depends on your product type and customer behavior.
Keep the popup simple
One offer per popup converts better than showing five products at once. Decision fatigue is real – give shoppers one clear choice.
Layer popups with other upsell types
Popups work best as part of a broader upsell funnel. Combine them with checkout order bumps and one-click upsell strategies to capture revenue at every stage of the buying journey. For a deeper look at sequencing, the post-purchase one-click upsell guide covers what to show after payment.
Turn every add-to-cart into a revenue opportunity with UpsellWP.
Adding a WooCommerce upsell popup is one of the quickest ways to increase your average order value without changing your existing product catalog or checkout process. With UpsellWP, you can create targeted popup offers in about 15 minutes by choosing the right trigger, recommending relevant products, and applying smart conditions.
Keep your offers closely related to what customers are already buying to improve acceptance rates and avoid overwhelming shoppers with unnecessary popups. Once your campaign is live, monitor its performance using the built-in analytics and experiment with different products, messaging, and designs through A/B testing.
Small, data-driven improvements can lead to higher conversions, more revenue per order, and a smoother shopping experience for your WooCommerce customers over time.
Further reading on Upsells and Cross-Sells:
Install UpsellWP, then go to UpsellWP → Create New Campaign → Upsell Popups. Choose your trigger (Add to Cart or Proceed to Checkout), select the products to recommend, configure any conditions, customize the popup template, and click Save & Activate. The entire setup takes about 15 minutes.
UpsellWP supports two popup triggers:
– Add to Cart – The popup appears immediately after a shopper adds a product to their cart.
– Proceed to Checkout – The popup appears when the shopper clicks Proceed to Checkout from the cart page.
You can choose the trigger that best matches your upsell strategy.
Yes. UpsellWP’s Conditions section lets you display popups based on:
– Specific products in the cart
– Product categories
– Cart subtotal
– Customer login status
– And other targeting rules
This helps you show more relevant offers and improve conversion rates.
Yes, you can customize the design of the upsell popup using UpsellWP in your WooCommerce store. You can personalize the title text, CTA text, layout, color, and style of the popup.
The most common reasons are:
– The campaign is still in Draft status instead of Active.
– Your test cart doesn’t meet the configured conditions.
– A caching plugin is serving an outdated version of the page.
Make sure the campaign is Active, verify that your conditions are met, clear all caches, and test again in an incognito browser window.
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