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Top 15 WooCommerce plugins for your store!

You can build and scale a WooCommerce store. But to reach for the stars in terms of sales and revenue, you have to find and leverage the best plugins that WooCommerce offers.

Here, we will explore the top 15 WooCommerce plugins that can help optimize your store for improved performance, provide a better shopping experience, and, ultimately, boost your revenue.

Let’s get started!

Best 15 WooCommerce Plugins for Your Store

1. Smart Coupons for WooCommerce

Smart Coupons for WooCommerce

The Smart WooCommerce Coupons plugin from WebToffee extends the platform’s default coupon capabilities by adding advanced features such as BOGO deals, which allow for flexible discount structures. You can provide full or partial discounts based on customers’ spending or attach other conditions to restrict coupon usage.

The plugin further simplifies coupon management by offering auto-apply features. This ensures that the coupon is automatically applied when the conditions are met. Usage restrictions can be based on purchase history, products, categories, or user roles, helping you get the most out of your marketing efforts.

Other features include offering giveaway products with coupons, creating quantity-based discounts, offering seasonal discounts, coupon customization, and creating coupon URLs.

Try out this plugin for: We recommend this WooCommerce coupon plugin for its advanced BOGO deal features. Store owners have complete control over what the customer gets when the coupons are applied, making it effective.

Pricing: The free version of this WooCommerce coupon plugin is available in the WordPress repository. Upgrade it to a premium version at $89 a year.

2. YITH WooCommerce Wishlist

YITH WooCommerce Wishlist

The YITH WooCommerce Wishlist plugin offers store owners an effective way to enhance customer engagement and sales. By enabling users to save and organize their favorite products on a separate page, the tool not only improves their browsing experience but also encourages repeat visits.

Store owners can further access detailed insights into customer preferences by viewing created wishlists and identifying the ‘trending’ products. The plugin also allows sending promotional emails featuring their ‘wishlisted’ products, which helps in achieving better conversions.

Other advanced features include options for users to create multiple wishlists, manage product quantities, and set visibility preferences. These capabilities provide convenience and encourage customer loyalty and satisfaction.

Try out this plugin for: The plugin allows you to send promotional campaigns utilizing customers’ wishlists. This makes it more likely for customers to convert when they see personalized emails and maybe if you add a special offer to the product.

Pricing: The premium version of this wishlist plugin starts at $99 a year.

3. Mailchimp for WooCommerce

Mailchimp for WooCommerce

By integrating WooCommerce with Mailchimp, sending targeted email campaigns and follow-up emails becomes easy. The plugin syncs customer purchase data directly with your Mailchimp account.

This allows you to set up automation to remind customers about items they left in their cart, re-engage inactive customers, or deliver personalized product recommendations.

The Mailchimp dashboard provides detailed performance analytics on your email marketing campaigns. You can further track and segregate customers based on their purchase history and frequency. These features help you make data-driven decisions and enhance your marketing strategy.

Other features include embedding highly converting pop-up forms, adding WooCommerce discount codes to emails, and creating visually appealing landing pages to promote products, and sales, and grow your audience.

Try out this plugin for: Integrating the MailChimp for WooCommerce plugin into your workflow helps automate your email campaigns and make them more effective with its detailed analytics dashboard.

Pricing: The premium version of this email marketing plugin is available at $45 a year.

4. WooCommerce Product Recommendations

WooCommerce Product Recommendations

If you want to elevate your store’s average order value, you need to engage customers with more of your products. While upselling is one strategy, focusing only on upgraded versions of products isn’t enough. To effectively increase cart value, you need the help of intelligent product recommendations for WooCommerce.

By leveraging advanced algorithms, the plugin creates upsells, cross-sells, best sellers, and other product suggestions, aiming to maximize customer engagement and sales. It includes built-in templates for frequently bought together items, new arrivals, recently viewed products, and more. This allows you to choose what products to recommend based on various conditions.

You can also decide where and when to show these suggestions, be it on the shop page, category pages, or on the checkout page. The plugin comes with multiple sorting options, including popularity, rating, price, release date, or random order.

Try out this plugin for its: The plugin gives precise control over recommendations, letting you customize suggestions based on product category, attributes, tags, and more. This ensures that the right products are shown to the right users, encouraging higher conversions.

Pricing: This advanced recommendation plugin is available at $89 a year.

5. MonsterInsights


MonsterInsights connects your WordPress site to Google Analytics, hence providing actionable insights within the dashboard. The plugin offers detailed reports on your audience, showing where visitors come from, their interests, device usage, and more.

It also tracks important data on your forms, revealing conversion stats that guide improvements in lead generation. The built-in dashboard presents crucial information such as page speed insights and search console data, further enhancing user experience and optimizing SEO efforts.

Try out this plugin for its: We would recommend this plugin for its comprehensive eCommerce tracking which includes vital metrics such as average order value, total revenue, and more.

Pricing: The premium version is available at $99 a year.

6. Booster for WooCommerce

Booster for WooCommerce

Booster for WooCommerce eliminates the need for multiple plugins and provides an all-in-one solution for ‘boosting’ your website speed. The plugin’s modular architecture allows you to improve your site’s performance. This approach not only speeds up your site but also ensures a clutter-free backend.

The plugin comes with other features, such as advanced PDF invoicing, dynamic pricing, custom product input fields, and more, to enhance your store’s functionality. It also supports checkout customization, international pricing and currencies, and custom payment gateways based on location or shipping method.

Try out this plugin for its: With its modular architecture, the plugin offers store owners a flexible and scalable solution. You can easily enable or disable specific features according to your requirements. This results in better performance and easier maintenance.

Pricing: The premium version of the Booster plugin is available at $14 a year.

7. WooCommerce Gift Cards

WooCommerce Gift Cards

Gift cards are an excellent strategy to attract new customers, increase sales and show appreciation for customer loyalty. The WebToffee WooCommerce Gift Cards plugin offers an efficient way to incorporate digital gift cards into your store. Customers can purchase, redeem, and share these gift cards with their loved ones.

The plugin supports predefined gift card values, encouraging customers to spend more and thereby increasing the average order value. It also includes various templates for different occasions and allows customers to add personalized messages to their gift cards. The option for anonymous gifting helps add an element of surprise.

With the latest update, the plugin now offers store owners an option to apply gift cards after calculating tax, shipping, and additional charges. This ensures more of the total cost can be covered by the gift card, leading to minimal or zero balance at checkout for customers.

Try out this plugin for: The plugin not only enables store owners to create an unlimited number of gift cards but also offers store credits. This feature is especially helpful in reducing financial loss during refunds.

Pricing: The free version of this gift card plugin is available in the WordPress repository. You can upgrade to the premium version at $99 for a single site license.

8. Popup Builder

Popup Builder

From image popups to countdown popups and exit-intent triggers to geotargeting, Popup Builder enhances your marketing strategy, resulting in higher conversions and sales.

Its interface is designed for beginners, making it accessible to all users. Custom JS/CSS options are available for the complete personalization of each popup. This way, you can align them with your brand’s aesthetics and requirements.

The plugin offers customizable design options to modify backgrounds, borders, overlays, texts, and colors, creating visually appealing popups that attract attention without being intrusive. Despite the diverse popup functionalities, all types are designed for quick and efficient setup.

Try out this plugin for: The plugin comes with powerful targeting features, enabling you to segment your audience based on location, demographics, and behavior. This results in delivering highly relevant popups that drive engagement.

Pricing: The premium version is available at $19 a year.

9. Site Reviews

Site Reviews

Getting valuable feedback from customers can benefit in—increasing credibility and trust, improving search engine rankings, and identifying areas for improvement. All of these are key for a WooCommerce store’s sustained success. The Site Reviews offers store owners a comprehensive review management system.

With blocks, shortcodes, and widgets, the plugin easily integrates into your website and is backed by thorough documentation.

Key features of the plugin include highlighting your top reviews by pinning them to ensure they always appear first, verifying reviews’ authenticity, maintaining quality control, and requiring your customers to log in to submit reviews. The ability to respond to reviews adds a personal touch, enhancing engagement.

Try out this plugin for: The plugin allows assigning reviews to various categories, posts, pages, and more. This helps provide an organized and targeted review system.

Pricing: The free version of the plugin is available in the repository.

10. Product Feed for WooCommerce

Product Feed for WooCommerce

Generating product feeds enables store owners to showcase their products on multiple platforms like Google Shops and Facebook Shops. As a result, your products reach a wider audience, increasing visibility, and driving more traffic and sales.

With Product Feed for WooCommerce, you can connect your store with over 20 sales channels, including Google Merchant Center, Facebook, Instagram, TikTok Ads, and Pinterest. This plugin helps create optimized product feeds in multiple formats, such as XML, CSV, XLSX, and TXT, ensuring compatibility with various marketing platforms.

The plugin allows for automatic syncing of product catalogs with Facebook Shops, leading to streamlined inventory updates and accuracy. Its smart filtering capabilities help tailor product feeds by category, price, attribute, and more. Also, you can add additional fields to WooCommerce product pages, thereby helping in better product representation.

Try out this plugin for its: The plugin’s ability to set up advanced filters helps in including or excluding products from specific categories or attributes. Also, it comes with an auto-feed refresh feature and integrates with over 20+ sales channels.

Pricing: The free version of this product feed plugin is available in the WordPress repository. Upgrade it to a premium version at $89 a year.

11. YayPricing


Whether you’re aiming to supercharge your sales through attractive deals or reward your loyal customers with exclusive discounts, YayPricing simplifies the process in a few clicks. By selecting from a range of discount types, such as fixed discounts, percentage discounts, or fixed pricing, you can adapt your promotions which will provide the most engagement and results.

Using the customizable display options, you can integrate these strategies into your product pages to present your discounts in a clear and engaging manner.

Moreover, YayPricing allows you to schedule discounts, which is especially beneficial during peak sales seasons or strategic campaigns. Its intuitive drag-and-drop interface enables you to prioritize pricing rules so that your most lucrative offers take center stage.

Try out this plugin for its: Whether offering discounts to welcome new customers, limited-time deals, or loyalty rewards, YayPricing provides the flexibility needed to fine-tune your promotions.

Pricing: The premium version is available at $49 a year.

12. ThirstyAffiliates


ThirstyAffiliates enhances your workflow by simplifying affiliate management. With the plugin, you can cloak and shorten affiliate links to maintain a professional appearance across your site. This includes customizable URL prefixes that align with your branding.

The plugin’s link management allows you to categorize links hierarchically. This way, the links are organized and easier to update, eliminating the hassle of individually editing links scattered across numerous posts.

Moreover, ThirstyAffiliates prioritizes link security through safe redirects and cloaking options. This protects your affiliate links from potential threats like malware injections. There is also an uncloaking feature that can conditionally uncloak the link on the front end. Additionally, its lightweight database footprint prevents unnecessary bloat that could impact your site’s performance.

Furthermore, the detailed click tracking and built-in reporting empower you with insights into link performance to optimize your affiliate strategies over time. Its PRO features include automatic keyword linking, geolocation targeting, and CSV import/export.

Try out this plugin for its: One key feature of the ThirstyAffiliates plugin is that it supports the inclusion of images and banners alongside links, enhancing visual appeal and click-through rates.

Pricing: The premium version of this affiliate plugin is available at $99 a year.

13. WooCommerce Coupon Generator

WooCommerce Coupon Generator

Perfect for managing large-scale promotional efforts, the WooCommerce Coupon Generator helps generate numerous unique coupon codes effortlessly. Whether you’re targeting specific customer segments or promoting seasonal sales, this tool provides the flexibility to generate and distribute coupons at scale. You can create batches of custom coupons tailored to your specific needs.

The plugin can export coupons in CSV format, which can be imported to any WooCommerce store. This feature supports expanding your reach and maximizing the impact of your promotions. You can tailor the bulk-generated coupons with advanced configurations such as expiry dates, usage restrictions, and limits based on user roles or purchase history, enabling precise targeting.

Try out this plugin for its: It comes with comprehensive customization options. You can include prefixes and suffixes and adjust coupon code lengths to differentiate your offers while also ensuring that each coupon batch is unique yet coherent with your brand.

Pricing: This bulk coupon generator plugin is available at $29 a year.

14. Husky


Product filtering is an eCommerce feature that allows customers to narrow down their product search based on specific criteria, such as price, category, size, etc. This enables shoppers to quickly find items that best suit their preferences. In this era where customers want results faster, employing product filtering in your WooCommerce offers significant benefits.

HUSKY is a robust plugin designed specifically for WooCommerce stores. It seamlessly integrates the product filtering feature into your existing store setup. One of its key strengths lies in its ability to construct intuitive product filters directly on the front end. This AJAX-based feature refines customers’ product searches without reloading the page, not only resulting in better user interaction but also contributing to a smoother browsing experience.

Furthermore, HUSKY offers a search by SKU feature. This allows for precise product identification to provide insights into user search behavior, which can be utilized to optimize store operations and strategies.

Try out this plugin for: Whether you integrate dropdown menus, checkboxes, or dynamic range sliders, the plugin guarantees that your filtering interface remains dynamic and engaging. The plugin’s support of HTML elements within its filters provides flexibility in design and functionality.

Pricing: The premium version is available at $42 a year.

15. Wholesale Suite

Wholesale Suite

The Wholesale Suite plugin gives you control over pricing for different wholesale user roles. You can manage product visibility, allowing you to selectively display products to wholesale or retail customers based on their roles. Moreover, the plugin makes it easy to comply with tax regulations.

You can customize shipping methods and payment options specifically for wholesale transactions, including adding surcharges. Additionally, you can set minimum purchase rules to enforce minimum order quantities.

Try out this plugin for its: You can set different pricing structures for wholesale and retail customers. This way, you can offer competitive rates to your bulk buyers without impacting your retail prices.

Pricing: The Wholesale Suite plugin is available at $149 a year.


With that, we’ve reached the end of our guide! Each WooCommerce plugin we’ve covered offers unique functionalities aimed at enhancing your store’s overall performance. Whether you’re looking to optimize your marketing efforts, improve customer loyalty, or increase the cart value, there’s a plugin here to meet your needs.

Remember, the right tools can set your brand apart from the rest.

If you found this guide insightful or have any questions, feel free to drop a comment below. Keep an eye on this space for more tips and updates.

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