Increase Your Order Value With Smart Upsells
Personalize product recommendations, customize upsell offers, increase AOV, and boost sales with our all-in-one WooCommerce Upsell plugin.
Launching an online store is just the first step. To attract visitors, boost sales, and keep customers coming back, you need the right WordPress eCommerce plugins working together.
The tricky part is that “eCommerce plugin” covers a lot of ground. Some plugins build the store itself. Others handle payments, speed, search visibility, invoicing, or repeat purchases. A working store usually needs a handful of them, and picking the wrong combination means paying for overlap or missing something important.
We have done that work for you. In this guide, we cover 9 WordPress eCommerce plugins that each solve a real part of running a store, with pricing verified against every vendor’s live page at the time of writing. Whether you are launching your first store or scaling an existing one, this will help you decide what you actually need.
Let’s get started.
Implement upsell and cross-selling strategies in your eCommerce store using UpsellWP’s 10+ campaigns and increase sales.
Before recommending a plugin, we looked at the factors that actually matter once a store is live:
Easy integration. The plugin should work with WordPress and your theme without technical work. Setup wizards and sensible defaults count for a lot.
Scalability. It should keep performing as your catalog, traffic, and order volume grow, not just on a small demo store.
Performance. Heavy plugins slow your site, which costs you both rankings and conversions. Lightweight and well-coded wins.
Customization. You should be able to shape the experience from product page to checkout to match how you sell.
Security and maintenance. Regular updates, active development, and a responsive support team matter more than a long feature list.
Reporting. Understanding what is selling and where customers drop off is what lets you improve.
Honest pricing. We verified every price on the vendor’s live page and noted where a figure is an introductory rate or carries a transaction fee.
Focusing on these will help you choose plugins that simplify store management, improve conversion rates , and support long-term growth.
| # | Plugin | What it does | Best for | Starting price |
1 | WooCommerce | Builds the store itself | Any WordPress store | Free |
2 | Easy Digital Downloads | Sells digital products | Stores selling downloads only | Free; paid from $99.50/yr (intro) |
3 | WP EasyCart | All-in-one cart alternative | Small to medium stores wanting simplicity | Free (2% fee); paid from $69/yr |
4 | UpsellWP | Upsells, cross-sells, order bumps | Stores raising average order value | Free; paid from $75/yr |
5 | WPLoyalty | Loyalty points and referrals | Stores with repeat purchases | Free; paid from $105/yr |
6 | Stripe Payment Gateway | Payments, wallets, BNPL | Stores selling internationally | Free (transaction fees apply) |
7 | Rank Math SEO | Search visibility and product schema | Stores wanting organic traffic | Free; paid plans available |
8 | WP Rocket | Speed and caching | Stores where load time matters | From $59/yr (no free version) |
9 | PDF Invoices & Packing Slips | Invoices and fulfilment paperwork | Stores needing invoicing or EU compliance | Free; paid extensions available |
Automate product suggestions using UpsellWP’s recommendation engine and boost sales now.
WooCommerce is the foundation most WordPress stores are built on. It is free, open-source, and turns a standard WordPress site into a full online store with products, cart, checkout, orders, and customers.
What makes WooCommerce the default choice is not just that it is free, but the ecosystem around it. Nearly every other plugin in this list is built to extend WooCommerce, and there are hundreds of extensions and themes for shipping, payments, subscriptions, and marketing. Whether you sell physical products, digital goods, or services, it adapts to the model, and it scales from a handful of products to a large catalog.
The trade-off is that WooCommerce out of the box is a foundation, not a finished store. Most stores add several plugins on top, which is exactly what the rest of this list is for.
Features
Who can use it?
Anyone building an online store on WordPress, at any size. It is the safest starting point because the ecosystem around it is the largest.
Pricing: Free and open-source. Paid extensions are optional and priced individually.
Easy Digital Downloads (EDD) is built specifically for selling digital products, and that focus is its strength. If you sell ebooks, software, templates, music, photography, or courses, EDD handles the things a physical-product platform makes awkward: secure file delivery, download limits, license keys, and instant access after payment.
With 40,000+ active installs and a 4.7/5 rating on WordPress.org, it is a mature, well-maintained option from the team at Awesome Motive. Setup runs through a wizard that connects your payment processor and creates your first product in minutes. Payments run through Stripe, PayPal, or Square, with support for Apple Pay, Google Pay, and a long list of regional methods.
Features
Who can use it?
Creators and businesses selling digital goods exclusively. If your catalog is entirely downloads, EDD is a cleaner fit than a general store platform.
Pricing: Free version is available. Paid plans start at $99.50/year for one site as an introductory rate, with renewals at the full price of $199/year.
WP EasyCart is an alternative to WooCommerce rather than an add-on for it. It installs a complete store into an existing WordPress site, creating the store, cart, and account pages automatically, and it handles products, shipping, taxes, and payments in one system.
Its appeal is simplicity: a five-step setup wizard gets a working store running quickly, and it supports a wide range of product types including physical goods, digital downloads, subscriptions, gift cards, services, and event tickets. It integrates with Stripe, Square, and PayPal, and can connect to Facebook and Instagram for social selling.
One thing to know upfront: the free edition applies a 2% application fee on transactions, on top of normal payment-processing fees. The paid editions remove that fee entirely, which changes the maths for any store doing real volume.
Features
Who can use it?
Small to medium stores that want an all-in-one cart with less assembly than WooCommerce plus extensions. Worth comparing carefully, since it replaces WooCommerce rather than working alongside it.
Pricing: Free version is available, with a 2% application fee on transactions. Paid editions start at $69/year and remove the fee.
Once your store is running and traffic is arriving, the fastest way to grow revenue is to earn more from each order. That is what UpsellWP does. It is a WooCommerce upsell plugin that adds relevant offers at every stage of the journey, from the product page through to the thank-you page.
Rather than a single upsell type, it covers the full range: order bumps at checkout, frequently bought together on product pages, cart upsells, one-click post-purchase offers , upsell popups, and next-order coupons . Advanced conditions let you target offers by product, category, cart contents, and more, so recommendations stay relevant instead of generic. Since it is made by Flycart, it is built and supported by a team with 300k+ customers across its WordPress plugins.
Features
Who can use it?
Any WooCommerce store with more than a couple of products that wants to raise average order value . Especially valuable once you are already paying for traffic, since it earns more from visitors you have.
Pricing: Free version is available. Paid version starts at $75/year for one site.
Acquiring a new customer costs far more than selling to an existing one, which makes retention one of the highest-return things a store can invest in. WPLoyalty is a loyalty and rewards plugin that gives customers a reason to come back.
It lets you reward customers with points for a wide range of actions, not just purchases: sign-ups, product reviews, referrals, social shares, birthdays, and daily logins. Customers redeem points for discounts, free products, or free shipping.
You can add VIP tiers so higher-spending customers earn at better rates, and run a referral program where both the referrer and the new customer are rewarded. It holds a 5.0/5 rating on WordPress.org across 277 reviews, and like UpsellWP it comes from the Flycart team.
Features
Who can use it?
Stores with repeat-purchase potential: consumables, fashion, beauty, food, and subscriptions. Less useful for one-off, high-consideration purchases.
Pricing: Free version is available. Paid version starts at $105/year for one site.
Getting paid reliably is non-optional, and the official Stripe gateway is the most widely used way to do it on WooCommerce, with 700,000+ active installs. Built jointly by Stripe and WooCommerce, it lets you accept cards plus a long list of wallets and local payment methods.
The reason it matters for conversions is choice and speed. Customers can pay with Apple Pay, Google Pay, or Link in a couple of taps instead of typing card details, and buy-now-pay-later options like Klarna, Affirm, and Afterpay can rescue orders that would otherwise be abandoned.
Worth noting honestly: the plugin’s WordPress.org rating sits at 3.1/5, with recent reviews reporting issues after specific updates. It is still the most capable and best-supported gateway option for most stores, but test thoroughly on a staging site before and after updates.
Features
Who can use it?
Any WooCommerce store that wants a modern checkout with wallets and local payment methods. Especially valuable for stores selling internationally.
Pricing: The plugin is free. Stripe charges standard per-transaction processing fees, which vary by country.
Traffic is what makes everything else in your store worth doing, and search is usually the most cost-effective source of it. Rank Math is an SEO plugin used on 4+ million WordPress sites, with a 4.8/5 rating from over 7,400 reviews.
For eCommerce specifically, the useful part is its WooCommerce handling: product schema is added automatically so your prices, availability, and ratings can appear as rich results in Google, and you can add global identifiers like GTIN and MPN. Beyond that, it covers the fundamentals well, including a guided setup wizard, per-page content analysis, XML sitemaps, breadcrumbs, a redirection manager, and a 404 monitor.
It also integrates Google Search Console and Analytics data directly in your dashboard.
Features
Who can use it?
Every store that wants organic traffic. The free tier covers what most small and mid-size stores need, including product schema.
Pricing: Free version is available. Paid plans are listed on the Rank Math pricing page and are billed annually.
Site speed affects both your rankings and your conversion rate, and stores are heavier than typical sites because of product images, cart sessions, and checkout scripts. WP Rocket is a caching and performance plugin that addresses this without requiring technical configuration.
It applies sensible caching defaults the moment you activate it, then adds file minification, deferred JavaScript, lazy loading for images, and database cleanup. For stores, the important detail is that it is WooCommerce-aware: it knows not to cache cart, checkout, and account pages, which is exactly where naive caching plugins break stores.
The one caveat is that WP Rocket has no free version. If budget is the constraint, free caching plugins exist, though they generally need more configuration to get right and more care around WooCommerce pages.
Features
Who can use it?
Stores where speed matters and hands-on configuration is not appealing, which is most stores. Skip it if your host already provides strong server-level caching.
Pricing: No free version. Paid plans start at $59/year for one site.
Once orders start arriving, the operational side becomes real: customers want invoices, and you need paperwork for shipping and accounting. This plugin automates both, and with 300,000+ active installs and a 5.0/5 rating across 1,857 reviews, it is one of the best-reviewed plugins in the WooCommerce ecosystem.
It attaches a PDF invoice to your order emails automatically, and lets you download or print invoices and packing slips individually or in bulk from the orders screen. Templates are fully customizable with HTML and CSS, so invoices carry your branding, and sequential invoice numbering keeps accounting clean.
For European sellers, it supports e-invoicing formats including UBL, Peppol BIS 3.0, Factur-X, and ZUGFeRD, which is increasingly a compliance requirement rather than a nice-to-have.
Features
Who can use it?
Any store that needs to issue invoices, which is most of them, and essential for stores selling to businesses or into the EU.
Pricing: Free version is available. Paid extensions with proforma invoices, credit notes, and additional templates are available from WP Overnight.
You do not need all nine. The right combination depends on what you sell and where you are in the journey.
If you are just launching, start with WooCommerce (or EDD for digital products, or WP EasyCart if you want an all-in-one alternative), add the Stripe gateway so you can take payments, and install Rank Math so your pages are indexed correctly from day one. That is a functioning, findable store for essentially nothing.
Once orders are coming in, add PDF Invoices for the paperwork and WP Rocket if your pages feel slow. These are operational fixes that save time and protect conversions.
When you want to grow revenue, this is where UpsellWP and WPLoyalty earn their place. UpsellWP raises the value of each order you already get, and WPLoyalty brings customers back for the next one. They work on different halves of the same problem, which is why stores often run both.
One caution: avoid stacking plugins that do the same job. Two SEO plugins or two caching plugins will conflict and can hurt performance. Pick one per function and configure it properly.
Add upsells, cross-sells, and order bumps to your store in under 10 minutes. Get UpsellWP now.
Choosing the right WordPress eCommerce plugins is less about finding the single best plugin and more about assembling a stack where each piece does one job well. WooCommerce, Easy Digital Downloads, and WP EasyCart build the store.
Stripe handles payments, Rank Math brings traffic, WP Rocket keeps it fast, and PDF Invoices handles the paperwork. UpsellWP and WPLoyalty are what turn that working store into a growing one.
Start with the foundation, add what solves your most pressing problem next, and verify pricing on the vendor’s site before you buy, since plans and introductory rates change.
Related Reading:
WooCommerce is the best starting point for most beginners. It is free, has the largest ecosystem of extensions and themes, and includes a setup wizard. If you sell only digital products, Easy Digital Downloads is a simpler fit.
Most stores run four to six: a store platform, a payment gateway, an SEO plugin, a caching plugin, and one or two growth plugins for upsells or loyalty. Avoid installing two plugins that do the same job.
Yes. All the plugins listed are responsive and work on smartphones and tablets. Since most eCommerce traffic is mobile, test your full checkout flow on a real phone after installing anything new.
No. Each of these plugins is built for non-technical users, with setup wizards and sensible defaults. Deeper customization is possible if you want it, but it is not required to get a store running.
UpsellWP is built for this. It adds order bumps, frequently bought together offers, cart upsells, and post-purchase offers, so each order is worth more without needing extra traffic.
Sometimes. WooCommerce is genuinely free, but some free editions carry transaction fees, and some paid plans advertise introductory pricing that renews higher. Always check the vendor’s pricing page before committing.
At minimum: WooCommerce for the store, a payment gateway like Stripe, and an SEO plugin like Rank Math. Add invoicing and caching once orders start arriving, then growth plugins once you have steady traffic.
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