You are losing 20% of the sales without implementing the right WooCommerce cross-sell plugin in your online store.
With the best WooCommerce cross-sell plugin in action, you can increase your profits by 30% by cross-selling related products right from the shop page to the thank you page of your store. This way, your customers can enjoy an enhanced shopping experience by purchasing cross-sell products right from their current page.
Cross-selling in WooCommerce is a sales strategy to show related products based on customer’s recent purchases and interests. Consider a customer purchasing a shirt from your store, you can display related products like cap, belt, and sunglasses as cross-sell recommendations.
WooCommerce offers limited cross-sell features which can be overcome by integrating a cross-sell plugin in your shopping store. Here, we have researched and tested the 7 best cross-sell WooCommerce plugins to implement cross-selling strategies in your online store.
Let’s get started!
Suggest related products using UpsellWP’s cross-sell recommendations and increase your average order value by 30%.
Cross-selling Vs Upselling: The Difference
Cross-selling and upselling might seem the same but they vary to some extent.
| Cross-selling | Upselling |
| Suggesting related or complementary products. | Suggesting upgraded or high-priced versions of a product. |
| When a customer purchases a mobile, suggesting a mobile case and a charger is cross-selling. | When a customer purchases an iPhone, suggesting a high-priced version of the iPhone is upselling. |
Here, we will restrict our discussions only to cross-sells and the best cross-sell plugin WooCommerce. However, check this guide if you want to know about the best WooCommerce upsell plugins.
How to Choose the Best Cross-Sell WooCommerce Plugin?
While testing different cross-sell WooCommerce plugins, we have created a checklist to look into before choosing the right one. They are:
Seamless Integration and Compatability: The right cross-sell plugin for WooCommerce must integrate seamlessly with your existing WooCommerce store and must not disrupt the existing framework of the store.
Customizable: The right plugin must also allow you to customize the product suggestion template, design, and content. This way, you can customize based on your brand’s voice and tone.
Diverse Features: The best tool must also offer a variety of features like smart product recommendations, customizable display settings, and analytics to track customer shopping behavior.
Performance and Loading Speed: Seek a cross-selling plugin that doesn’t affect the performance or slow down the loading speed of your WooCommerce website.
Mobile-Friendly: Over 56% of online sales are driven from mobile browsers. This makes it crucial to opt for a plugin that gives a smooth shopping experience on mobile devices.
Customer Support: Go with the plugin provider that offers reliable customer support and assists you in solving your queries related to installation and usage of the plugin.
Pricing: Pricing is a crucial factor when choosing the right plugin for your store. Look into the pricing plans of all the plugins and choose the one that fits into your store’s budget and marketing goals.
Now let’s look into some of the best WooCommerce plugins for cross-selling that fulfill all these criteria.
7 Best WooCommerce Cross-Sell Plugins
The 7 best WooCommerce cross-selling plugins are:
- UpsellWP
- WISDM Custom Product Bundle For WooCommerce
- WPBundle
- One Click Upsell Funnel For WooCommerce Pro
- WooCommerce Product Bundles
- YITH WooCommerce Frequently Bought Together
- Cart Upsell For WooCommerce
1. UpsellWP
UpsellWP is the best WooCommerce cross-sell plugin to create 10+ upsell and cross-sell features from the shop page to the thank you page of your WooCommmerce store.
You can suggest cross-sells as frequently bought together suggestions, product add-ons, cart add-ons, and more on your shopping site. This plugin also offers flexibility in the display location and customization of the product suggestion template.
With advanced smart product recommendations, you can automate product suggestions based on customer’s shopping preferences and purchase history.
Plugin Features
- Checkout Upsell: Show order bumps on the checkout page.
- Cart Upsell: Suggest upsell and cross-sell recommendations on the cart page.
- Upsell Popups: Trigger popups suggesting cross-sell recommendations.
- Next Order Coupons: Generate next order coupons to be used for the next purchase.
- Post-Purchase Upsells: Show upsell and cross-sell products on a dedicated post-purchase page.
- One-Click Upsells: Allow customers to add products to their cart and checkout in a single click.
- Double the Cart: Double the order of your customer with attractive deals.
- Filters: Filter options to show related products for all products, categories, or specific products.
- Discount Settings: Set fixed or percentage discounts for cross-sell products.
Pricing
UpsellWP is available for free with basic features. Paid plans with extended features start from $69 per year.
Recommend upsell and cross-sell products using UpsellWP’s 10+ upsell and cross-sell campaigns and increase your store’s profits.
2. WISDM Custom Product Bundle For WooCommerce
With the WISDM custom product bundle for WooCommerce, you can sell cross-sell products bundled up together. With its user-friendly layouts, you can create simple and variable product bundles.
It offers options to create product bundles, kits, and assortments of cross-selling products. This WooCommerce cross-sell plugin is fully customizable as you can bundle products based on specific products, variations, or categories.
Plugin Features
- Personalized Product Combining: Easily combine and manage customized product bundles and kits.
- Customizable Flows and Layouts: Customize flows and layouts based on your brand tone.
- Unlimited Product Bundles: Create multiple product bundles based on customer’s shopping preferences.
- Bundle Configurations: Customize bundle configurations such as product quantities and variations.
- Bundle Visibility: Display bundles on product pages or exclusive pages dedicated to product bundles.
Pricing
WISDM custom product bundle has a free trial for 15 days. Paid plan starts from $80 per year.
3. WPBundle
WPBundle offers flexible options to suggest cross-selling products as bundles. Create personalized bundles for specific products of your WooCommerce store. You can also set a percentage or fixed price discount for cross-sell bundles.
This plugin also offers a pre-designed bundle suggestion template. Customization options to edit the content, color, font, and padding size are also available. You can also choose the display location of the bundle suggestion. These premium bundling features make WPBundle one of the best WooCommerce cross-sell plugins
Plugin Features
- Different Product Bundles: Create different bundles like fixed bundle, cross-sell bundle, dynamic cross-sell bundle, and mix-and-match bundles.
- Bundling Filters: Bundle best-selling, top-rated, new arrivals or featured products.
- Sorting Options: Sort bundle products based on name, price, pricing, or newly launched.
- Reports and Analytics: Monitor and track the performance of product bundles.
- Auto Price Calculator: Calculate bundle discount either from regular or sale price automatically.
Pricing
WPBundle is available for free. Paid plan starts from $99 per year.
4. One Click Upsell Funnel For WooCommerce Pro
With One Click Upsell Funnel for WooCommerce, you can allow customers to add upsell products and cross-sells to their cart in one click. This WooCommerce cross-sell plugin is known for its post-purchase cross-selling features. It provides options to create offers based on categories or products.
Integration of A/B testing allows you to compare offers and optimize cross-selling strategies for maximum sales. This plugin is compatible with the Divi theme and Elementor page builder.
Related Read: Here’s a guide on one-click upselling best strategies.
Plugin Features
- Multiple Upsell Funnels: Create unlimited upsell funnels for specific products or categories and display them on the cart or checkout page.
- Flexible Offer Structure: Set fixed or percentage discounts for cross-selling products.
- Analytics and Reports: Provides reports and analytics on orders, sales, conversion rates, and other metrics of upsell funnels.
- Supports all Product types: Create cross-sell offers for simple, variable, and bundle products.
Pricing
It has a free plan. Paid plan starts from $69 per year.
Related Read: Here’s a curated list of the top WooCommerce sales funnel plugins.
5. WooCommerce Product Bundles
WooCommerce Product Bundles by AOV UP is another cross-selling plugin for WooCommerce to bundle related products together. It is richly built with features to bundle specific variants of the product. You can also display cross-sells as frequently bought together recommendations.
Related Read: Refer to this guide to analyze the best WooCommerce frequently bought together plugins.
Plugin Features
- Purchase Rules: Set different purchase rules for different bundles.
- Bundle Upsell: Suggest upsell bundles directly on the product page.
- Compelling Bundles: Market bundles as ‘Shop the look’ for more conversions.
- Volume-Based Discount: Offer discounts and quantity breaks for bundles.
- Flexible Bundle Display: Display bundled products individually or as a group.
Pricing
Paid plan starts from $12.4 per month (Billed annually). It is not available for free.
6. YITH WooCommerce Frequently Bought Together
YITH WooCommerce frequently bought together plugin is specially dedicated to show cross-sells as frequently bought together suggestions. This suggestion also acts as social proof since it is marketed as products bought by other fellow customers.
Plugin Features
- Flexible Product Suggestions: Allows both manual and automated cross-sell product suggestions.
- Targeted Marketing: Recommend highly targeted products through cross-selling.
- Customizable Display Location: Show cross-sell suggestions below add to cart button, below product tabs, or at the bottom of the page.
- Shortcode Support: Display frequently bought together in the custom section of your site using shortcodes.
- Multilingual Support: User language can be changed to English, Danish, Spanish, Italian, and more based on the demographics.
Pricing
It has a free version. Paid plan starts at $79.99 per year.
7. Cart Upsell For WooCommerce
Cart Upsell for WooCommerce is a specially designed WooCommerce cross-sell plugin to suggest the most relevant product at the right time of the shopping process.
With its customization options, you can set the product title, image, and colors of each related product recommendation. It is responsive on both desktop and mobile devices.
Plugin Features
- Simple Configuration: Easy to set up and configure cross-selling in your WooCommerce store.
- Cart Page Suggestions: Show upsell products on the cart page, where purchasing decisions are made by customers.
- Customizable Locations: Place product recommendations either above or below the cart table on the cart page.
- Condition Setup: Display recommendations based on cart total, cart subtotal, and specific product/category.
- A/B Testing: Test different cross-sell offers and implement the one with maximum conversion rates.
Pricing
Paid plan starts at $29 per year. It is not available for free.
WooCommerce Cross-Sell Plugins – Quick Comparison
| S.No | Plugin | USP | Pricing |
| 1. | UpsellWP | 10+ Upsell and Cross-sell campaigns | Free + Paid |
| 2. | WISDM Custom Product Bundle For WooCommerce | Product bundles, kits, and assortments | Only Paid |
| 3. | WPBundle | Cross-sell and dynamic cross-sell bundle | Free + Paid |
| 4. | One Click Upsell Funnel For WooCommerce Pro | Multiple upsell funnels | Free + Paid |
| 5. | WooCommerce Product Bundles | Purchase rules | Only Paid |
| 6. | YITH WooCommerce Frequently Bought Together | Frequently bought together suggestions | Free + Paid |
| 7. | Cart Upsell For WooCommerce | Cart page suggestions | Only Paid |
How Cross-Sell Plugin For WooCommerce Boosts Your Store Sales?
Adapting a cross-sell strategy is crucial as it increases your store’s revenue by driving customers to purchase more. Here’s how a cross-sell plugin for WooCommerce boosts your store sales:
Increased Average Order Value: By suggesting cross-sell recommendations at different touch points of your store, you can encourage customers to purchase more and this directly increases the average order value and conversion rate of your store.
Excellent Customer Experience: By suggesting related products that are on the customer’s wishlist, you can offer an excellent shopping journey. This directly affects your store sales.
Automated Product Recommendations: The best WooCommerce cross-sell plugin makes your work stress-free by automatically suggesting related products based on customer’s recent purchases or cart items.
Personalized Product Suggestions: By offering product suggestions at the right moment with the right offers, you can increase the chances of conversions. This reduces cart abandonment rates and increases WooCommerce sales.
Clearance of Inventory: Through a cross-selling strategy, you can recommend slow-moving or overstocked inventory to customers alongside their current purchase. This way, you can efficiently clear the slow-moving inventory.
Best Practices for Creating Cross-Selling Product Combinations
Some of the best practices for creating high-converting cross-sell product combinations are:
- Pair Complementary Products: Combine items that naturally go together, such as a phone and a protective case, or a camera and an SD card.
- Use Customer Purchase Data: Analyze purchase patterns to identify frequently bought together items and create data-driven product combinations.
- Focus on Value Addition: Ensure the suggested combination adds value to the customer’s purchase, such as enhancing usability or providing convenience.
- Keep Price Balance: Avoid suggesting items that significantly exceed the price of the main product, as it may discourage purchase.
- Leverage Seasonal Trends: Create combinations relevant to seasonal needs, like winter clothing bundles or holiday gift sets.
- Highlight Benefits Clearly: Emphasize why the combination is beneficial, such as cost savings or better functionality when used together.
- Bundle with Discounts: Offer discounts or incentives for buying the combination, encouraging customers to add all items to their cart.
- Test and Refine Combinations: Experiment with different product pairings to see what resonates most with your audience and optimize based on performance.
- Showcase with Visual Appeal: Use high-quality images and clear descriptions to display the combination effectively, making it attractive and easy to understand.
Display cross-sells on various pages of your store using UpsellWP’s cross-sell campaigns and attract customers to purchase more
Sum Up!
These seven best WooCommerce cross-sell plugins guarantee significant improvements in the average order value and customer lifetime value of your store. So choose based on your niche, business needs, and customer preferences.
If you ask us, we would recommend using UpsellWP as it offers 10+ campaigns to suggest upsell and cross-sell products in your store. Additionally, it offers advanced features to automate related product suggestions based on customer’s recent purchases and interests thus increasing the likelihood of conversions.
Related Reads:
- Best WooCommerce Order Bump Plugins
- Best WooCommerce Product Add-On Plugins
- Best WooCommerce Add to Cart Popup Plugins
- Best WooCommerce Checkout Plugins
Some of the best practices for cross-selling are:
1. Analyze customer behavior
2. Offer complementary products
3. Highlight the value
4. Offer discounts and bundles
5. Track performance regularly
The success rate of cross-selling can vary for different customers. The rate of cross-selling to existing customers is 60-70% whereas to new customers it is between 5-20%.
You can maximize upselling and cross-selling by:
1. Gather customer purchase history
2. Offer relevant products with discounts
3. Optimize the placement of offers
4. Do A/B testing and optimize further.
Some key elements of the cross-sell pricing strategy are:
1. Offer percentage discount
2. Highlight the savings
3. Limit bundles to 3-5 items
4. Recommend at key touchpoints
Track and calculate conversion rates, order values, incremental revenue, attach rates, and profit margins to measure the effectiveness of cross-selling
