9 Easy Ways to Increase WooCommerce Sales + Implementation Steps

How to increase WooCommerce sales might be your first query immediately after you’ve started an online store. Worry not when we are here with our help guide.

Increasing WooCommerce sales is not as tough or competitive as it seems when you strategically market and position your brand in the market. From optimizing your product pages to leveraging customer reviews, each little tactic can make a huge difference.

In this blog, we have covered the 9 easy ways to increase your WooCommerce store sales and turn your site into a high-converting sales funnel.

Ready? Let’s get started!

Why Optimize WooCommerce to Increase Sales?

The WooCommerce industry is growing rapidly daily, making it important to optimize your online store to drive potential traffic to your website. By optimizing your store, you can increase your WooCommerce store’s sales potential and tap into sustained growth. WooCommerce optimization is critical to enhancing user experience, conversion rates, search engine visibility, average order value, and more.

In the below section, we will walk you through the 9 easy ways to increase WooCommerce sales. Plus, we’ll also guide you in implementing in your store.

9 Ways to Increase WooCommerce Sales (9 Ways)

Here are the 9 easy ways to increase WooCommerce sales.

• Optimize Product Pages
• Implement Upselling and Cross-selling
• Run Flash Sales and Limited-Time Offers
• Enhance Checkout Process
• Implement a Loyalty Program
• Use Abandoned Cart Recovery
• Offer Free Shipping
• Incorporate Social Proof
• Mobile Optimization

1. Optimize Product Pages

Product pages are the core part of your WooCommerce store, where you convert visitors into customers. A well-optimized product page can effortlessly maximize your store’s performance and increase WooCommerce sales.

Moreover, by optimizing your product pages for speed and performance, you can provide a smooth and distraction-free experience to your customers. By equally focusing on search engine optimization and user experience, you can improve both traffic and conversions.

How to Implement?

• Use product images in high resolution and showcase the product from multiple angles.

• Include comprehensive product details like size, color, material, and features.
• Use focus keyphrases in the product title, meta descriptions, and URL for SEO optimizations.
• Provide a neat CTA that is easy to find and visually catchy.
• Compress images and implement caching to make your product pages load faster.
• Suggest add-ons below the main product. With UpsellWP’s product add-on feature to do so.

2. Implement Upselling and Cross-selling

By strategically showing upsell products and cross-sells, you can effortlessly increase the average order value of your WooCommerce store. Upselling and cross-selling are the real game-changers as it is a value-packed suggestions rather than pushy sales tactics.

The key element is relevancy – customers are more likely to buy items that complement or complete their main purchase. Using a WooCommerce upsell plugin like UpsellWP, you can show related products from the shop page to the thank you page of your shopping store.

How to Implement?

• From the WooCommerce product settings, link the products for upselling. Use UpsellWP to automate this process.

Here are some of the upsell and cross-sell campaigns to implement upselling and cross-selling in your WooCommerce store.

• Show order bumps on the checkout page where customers are more likely to make a second purchase.
• Show cross-sell products on the product page as frequently bought together.
• Trigger time-sensitive popups suggesting product add-ons.
• Show one-click post-purchase product suggestions immediately after the customer’s first purchase.
• Provide next-order coupons that smoothly bring back customers to your store for repeat purchases.
• Give discounts for bundled products or upgraded products and highlight the savings.

3. Run Flash Sales and Limited-Time Offers

Flash sales intrigue customers and create a buzz around your brand. With flash sales and limited-period offers, you can create a sense of urgency and yield immediate sales in your WooCommerce store.

Special discounts, free shipping, and exclusive deals are some of the elements you can integrate while running flash sales. Flash sales are particularly effective during holiday season sales or when clearing your store inventory.

How to Implement?

• Display a countdown timer on the homepage and product page of your store.

• Show banners like ‘Sale ends in 11 hours’ to create urgency.
• Market the sale on all social media channels and email.
• Provide extra discounts and free shipping for larger orders.
• Bundle related products and sell them at a discounted price.

If you plan on bundling products to sell in your WooCommerce store, we recommend WPBundle which is an ideal option for stores of all sizes.

4. Enhance Checkout Process

A complicated checkout process is one of the common factors for abandoned carts. By offering fast, simple, and secure checkout, you can let customers complete their purchases with minimal friction and ultimately increase WooCommerce sales.

Provide flexibility in payment options by offering different payment methods. Ensure the checkout process is mobile friendly as a significant number of customers purchase and checkout via mobile phones.

How to Implement?

• Implement a one-page checkout option
• Use autocomplete for address fields to save customers time.
• Provide a guest checkout option, that is customers can checkout without a need to create an account.

Note: With UpsellWP’s post-purchase upsell feature, you can offer guest checkout to your customers.

• Display a progress bar to let customers know their checkout status.
• Show a clear order summary of the product details, pricing, shipping charges, and taxes.
• Incorporate security icons like SSL certificates or payment provider logos to assure customers that their data is secured.

Related read: Use this guide to choose the best WooCommerce checkout plugins for your store.

5. Implement a Loyalty Program

The loyalty program is the best customer retention strategy to increase WooCommerce sales and drive repeat purchases. Loyalty programs can be point-based or tiered rewards. Not only does this increase sales but also enhances customer satisfaction and makes them feel valued.

With loyalty program, you can offer special incentives like discounts, VIP access, freebies, free shipping, and much more based on customer’s behavior and their shopping interests.

If you are looking to implement a loyalty program, we recommend you use WPLoyalty.

How to Implement?

• Set attractive reward structures and allow customers to redeem points for products, discounts, and free shipping.
• Gamify your loyalty program by offering VIP badges to make customers feel like they are part of something exclusive.
• Create multiple tiers/levels within the program to make customers purchase more to reach higher tiers.
• Send free gifts or tokens of love on special occasions like birthdays, or anniversaries.
• Reward your customers for referring new customers to your store.

6. Use Abandoned Cart Recovery

Abandoned carts are one of the biggest challenges faced by store owners and hinder them from increasing WooCommerce sales. This hurdle can be handled by re-engaging with customers through follow-up emails and recovering the lost sales. This way, you need not rely on new customers but win back the customers who once abandoned the cart.

You can integrate discounts, free shipping offers, and product recommendations in the cart recovery emails to make the deal more convincing for the customers to finalize their purchasing decisions.

We use Retainful to send follow-up emails and recover lost customers, so we recommend the same to our readers too.

How to Implement?

• Automate cart recovery emails using a WooCommerce plugin

• Curate a series of emails that will be automatically sent to customers after they abandon their cart.
• Personalize the emails by highlighting the discounts and a clear call to action.
• Display exit-intent popups when customers are about to leave the site.

7. Offer Free Shipping

Free shipping is one of the main reasons why customers complete their purchases, as many customers abandon their carts when encountering unexpected shipping charges. Offering free shipping either site-wide or for specific products increases the chances of customers completing their purchase and increasing your sales in WooCommerce.

How to Implement?

• Set a minimum threshold for free shipping, that is offer free shipping only when customers purchase above a certain dollar.
• Run limited-time free shipping promotions during peak seasons or holidays.
• As a welcome bonus, offer free shipping for first-time customers.
• Offer free shipping for high-margin or popular products to make them convincing.
• Prominently display free shipping offers on the cart and checkout page of your store.

Note: With UpsellWP’s next order coupon feature, you can offer free shipping and special discount codes for products.

8. Incorporate Social Proof

Customers believe in your products when they see other fellow customers enjoying your products and endorsing them. So, integrating social proofs like customer reviews, ratings, user-generated content, and testimonials can significantly help you in increasing your WooCommerce store sales.

How to Implement?

• Position the reviews section prominently on the product page.

• Send follow-up emails and request your customers to leave positive feedback.
• Showcase customer photos and videos along with reviews on the product page.
• Give special rewards or incentives for dropping a review.
• Use social proof widgets to show how many customers have purchased or viewed a product in the last 24 hours.

9. Mobile Optimization

If your store isn’t optimized for mobile view, visitors may leave before making a purchase. More than half of the global website traffic comes from mobile devices, which makes mobile optimization an important element to consider for increasing WooCommerce sales. A mobile-responsive store offers a seamless shopping experience, improves conversions, and search engine ranking.

How to Implement?

• Use a WooCommerce theme that is responsive and adjusts to different screen sizes.
• Ensure the theme has fast loading times.
• Resize and compress product images to ensure quick loading on mobile devices.
• Make sure that all product categories are easy to find without much scrolling.
• Use hamburger menus or drop-down menus for a clean interface.

Conclusion

Increasing WooCommerce sales cannot be achieved overnight. But by implementing these 9 strategies one by one, you can achieve it easily. Trial and test to find what works better for you and has the maximum impact on sales.

Always remember to track and monitor the process on and off to find where you go wrong to optimize for utmost performance. Moreover, prioritize customer retention to achieve long-term WooCommerce sales growth.

Curated list of best WooCommerce Plugins to increase WooCommerce sales:

• Best WooCommerce Cross-sell Plugins
• Best WooCommerce add to cart popup plugins
• Best WooCommerce order bump plugins
• Best WooCommerce related products plugins