Are you failing to achieve a higher average order value than usual in your WooCommerce store?
Showing WooCommerce Upsell products is a powerful tactic to upscale your store’s revenue. By offering upsells in WooCommerce, you can create visibility for a new product and make customers buy products that they didn’t plan to buy earlier.
Studies show that upselling WooCommerce products can increase sales by up to 30% and customer lifetime value by 20%.
By strategically adding WooCommerce product upsell, you can expand your customer’s purchasing choices by enticing them to buy the upgraded version of the product, and in turn, boost your store’s revenue.
In this guide, we dealt with how to add WooCommerce upsell products. Plus, we also listed key metrics to monitor the performance of WooCommerce upselling products.
Without further delay, let’s jump right in!
Suggest premium and upgraded products using UpsellWP’s cart upsells and checkout upsells to increase the AOV of your store.
How To Add Upsell Products In WooCommerce? (With Default Features)
WooCommerce’s inbuilt features support adding upsell products to your store’s product page. Here are the steps to display WooCommerce upsells,
- Go to WordPress dashboard -> Products -> Select any one product.
- For instance, I have chosen ‘Polo’ here.
- Scroll down and click Linked products.
- Under the Upsells field, enter 2-3 product names.
- Click Update.
This way, you can create a WooCommerce upsell funnel on the product page of your store.
This is how upsells will be displayed on the product page of your WooCommerce store.
Using the inbuilt features, you cannot show WooCommerce upsell products other than on the product page. But with WooCommerce upsell plugins like UpsellWP, it’s easily achievable.
You can show WooCommerce upselling products on the cart page, checkout page, and thank you page with offers and discounts. Plus, you can also personalize the location, template, and design of the upsell offers.
How to Add WooCommerce Upsell Products using a plugin?
Step 1: Install & Activate the Plugin
You must first install and activate the plugin to display upsell products.
- Go to WordPress dashboard -> Plugins -> Add new plugin.
- Click upload plugin -> choose file option to upload the downloaded zip file.
- After installing, click Activate plugin to activate.
Step 2: Add WooCommerce Upsells
Now you can create various upsell campaigns to show upsell products on the various pages of your shopping site. To list a few,
- WooCommerce upsells on the product page
- WooCommerce upsells on the cart page
- WooCommerce upsells on the checkout page
- WooCommerce post-purchase upsells
- WooCommerce upsells on the thank you page
1. WooCommerce Upsells On the Product Page
You can show upselling products on the product page by,
- Go to UpsellWP -> Campaigns -> Create new campaign.
- Click ‘Frequently bought together’ to show upsells on the product page.
- Enter the Campaign name for reference.
- Select Add Filters and choose if you want to show upsells for all products, specific products, categories or tags.
- Then click Use upsell products.
Note: You can also select ‘cross-sell products’ option. Use this guide to show cross-sells in WooCommerce.
- Scroll down to the discount field and select the products for which you need to apply discounts.
- Choose the discount type and value.
- For instance, I have chosen ‘percentage discount’ here.
- From the display location, choose where you want to show the upsell recommendations.
- For instance, I have chosen ‘After product summary’.
- Select Template -> Change template and choose any pre-designed template.
- Click Edit Content/Style to customize the content and design of the upsell offer template.
- From the ‘Optional Settings’ on the right side, you can set the time frame for upsells to be displayed on the product page.
- Save & close.
This way, you can use ‘Frequently bought together’ campaign to show WooCommerce related upsells on the product page of your store.
2. WooCommerce Upsells On the Cart Page
You can add WooCommerce product upsells on the cart page by,
- Go to Create New Campaign -> Cart Upsells.
- Enter the Campaign name.
- Set display location and method.
- You can also set the location of upsells on the mini-cart.
- Click Add Offer to select the offer product to be displayed on the cart page.
- For instance, I have chosen ‘hoodie’.
Note: You can add up to 10 offer products using this campaign.
- Set discounts, customize content and design of the offer template.
- Select Add Conditions to show upsells based on cart contents, type of user, and purchase history.
- Click Save.
This way, you can add WooCommerce upsell products to the cart page of your store.
3. WooCommerce Upsells On the Checkout Page
Adding upsells to your checkout process is just like showing upsells on the cart page.
- Create a new campaign by clicking Checkout Upsells.
- Set display location and display method.
- Now add offers and conditions.
- For instance, I have chosen ‘Album’ as an offer product.
- Save & Close.
This way, you can add WooCommerce order bumps or upsells on the checkout page.
Note: Use this guide to study the best WooCommerce checkout plugins available in the market.
4. WooCommerce Post-purchase Upsells
You can show WooCommerce post-purchase upsells by,
- Select Post-purchase upsells as the campaign type.
- Enter the reference campaign name and add the offer product.
- Click Timer and add the expiry time for the post-purchase upsell offer.
- Set conditions to show upselling products.
- Save the campaign.
WooCommerce one-click post-purchase upsells will be displayed after the customer clicks ‘Place the order’ button.
Allow customers to purchase products in one click using UpsellWP’s Post-purchase upsell campaign.
5. WooCommerce Thank You Page Upsells
Suggest WooCommerce upsell product recommendations on the thank you page of your store by,
- Choose Thank You page upsells.
- Select Use upsell products.
- Now set discount type and value.
- For instance, I have set ‘fixed discount’ type.
- Change template or edit the template.
- Select the display location of upsells on the thank you page.
- For instance, I have chosn ‘Top of the thankyou page’.
- Add conditions and save.
Here you can see the display of WooCommerce upsell product recommendations on the thank you page.
How to Measure the Success of Your WooCommerce Upsell Campaigns?
Measuring the success of your WooCommerce upsell campaigns is crucial for further optimizing the strategy and multiplying the store revenue. Some of the key metrics to evaluate WooCommerce upsell performance are,
Upsell Conversion Rate
Track and calculate the percentage of customers who accept the upsell offer. A higher conversion rate indicates successful targeting of WooCommerce product upsells and offers.
Average Order Value (AOV)
Compare the AOV before and after upselling WooCommerce products. Measure the increase in average order value after implementing upsell strategies.
Customer Lifetime Value (CLV)
Analyze how upsells improve the CLV of your WooCommerce store. A good upselling strategy must entice customers to make repeated purchases or spend more time in the shop.
Product Performance
Analyze and identify products that are best sold as upsells. Then use this data to refine WooCommerce upsell product offerings in your store.
Average Revenue Per User (ARPU)
Measure the amount of revenue generated from each customer through upselling. High CLV through upselling strategies increases the average revenue per user.
Return On Investment (ROI)
Compare the cost of implementing upsell strategies to the revenue generated through upselling. An effective WooCommerce upselling has a high return on investment.
Customer Feedback & Satisfaction
Monitor reviews and feedback from customers to ensure that upselling positively impacts customer’s shopping experience.
By using these metrics, you can keep track of the performance of WooCommerce upselling and make data-driven improvements.
Enhance shopping experience by suggesting products based on purchase history of customers using UpsellWP’s smart product recommendations.
Conclusion
Now that you know how to add WooCommerce upsell products, you can easily increase the average order value of your store and enhance your customer’s shopping journey.
With these upselling strategies, you can add WooCommerce upsell products on the product page, cart page, checkout page, post-purchase, and thank you page of your shopping store in minutes.
Use this guide to purchase the best WooCommerce upsell plugin for effective WooCommerce product upselling.
Related reads on upselling:
- 7 Best WooCommerce Cross-sell Plugins (Compared)
- 8 Best WooCommerce Add to Cart Popup Plugins to Increase Cart Value
- 3 Easy Steps to Add WooCommerce Upsell Popups
- 6 Methods to Show a Add-Ons in WooCommerce
You can upsell products in WooCommerce by,
1. Suggest relevant upsell products
2. Offer discounts for upsells
3. Personalize your upsell recommendations
4. Schedule campaigns to encourage sales
5. Don’t push the upsell offers
An upsell funnel is a sales strategy that enables WooCommerce store owners to learn more about their customers and offer them products that best suit their requirements and choices.
You can enable star-ratings in WooCommerce by,
1. Go to WordPress Dashboard -> WooCommerce -> Settings.
2. Click on ‘Products’ tab and scroll down to ‘Reviews’ section.
3. Click the check box of ‘Enable star rating on reviews’.
4. Now click ‘Save changes’ to update the changes.
You can add customers to the WordPress site by,
1. Go to WordPress Dashboard -> WooCommerce -> Settings.
2. Click on ‘Products’ tab and scroll down to ‘Reviews’ section.
3. Click the check box of ‘Enable product reviews’.
4. Now click ‘Save changes’ to update the changes.
Common mistakes to avoid when creating WooCommerce product upsells include being too pushy, recommending irrelevant products, and neglecting to personalize offers.
