Are your customers leaving the store before completing a purchase or failing to purchase other great products? Here’s the solution – WooCommerce sales funnel plugin.
WooCommerce sales funnel plugin creates an optimized path for your customers right from the discovery of your product to checkout and beyond. Here, we have tested and listed the 7 best WooCommerce sales funnel plugins and show you how to implement them for sales funnel optimizations.
Let’s get started!
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What is a Sales Funnel in WooCommerce?
A WooCommerce sales funnel is the journey a customer goes through right from discovering your store to making a purchase. In WooCommerce, product discovery, optimized checkouts, and personalized upsells are the key elements of the sales funnel.
A typical WooCommerce sales funnel might look like,
- A customer lands on a sales funnel page displaying a specific product.
- They add the item to their cart and proceed to an optimized checkout page with less to no distractions.
- Before completing the purchase, they view a WooCommerce upsell offer for a complementary product.
- Eventually after purchase, they’re gently pushed to a thank-you page that includes thank-you page upsell offers and next-order coupons
Features to Look for in a WooCommerce Sales Funnel Plugin
Choosing the right WooCommerce sales funnel plugin is important for creating an effective funnel that converts visitors into customers. Here are some of the features to consider before opting for a plugin.
1. Customizable Templates
Ensure the plugin offers pre-designed, fully customizable templates for sales funnel pages. This eases your work and the funnel matches your store’s branding.
2. Upsell and Cross-sell Recommendations
Go with the plugin that offers upsell and cross-sell features like one-click upsells, checkout upsells, frequently bought together, and more since these features are important for increasing average order value.
3. Optimized Checkout Pages
The best sales funnel plugin for WooCommerce must simplify the checkout process with features like one-click checkout, mobile responsive designs, and clean layouts to reduce cart abandonments.
4. A/B Testing Capabilities
Opt for a plugin that provides features to A/B test upsell and cross-sell offers, headlines, CTAs, and layouts to identify what performs better and improve funnel performance.
5. Integration with Other Plugins
Choose the plugin that integrates seamlessly with other third-party plugins, such as email marketing software, CRMs, and payment gateways. This integration shouldn’t deteriorate site speed and performance.
6. Mobile Responsiveness
As a significant portion of traffic is driven from mobile devices, it’s quite important to choose a plugin that ensures all the funnel elements are optimized for mobile view.
A reliable WooCommerce sales funnel builder plugin with these features will equip you with effective funnel elements to drive conversions and boost revenue.
Top 7 WooCommerce Sales Funnel Plugins
Here are the 7 WooCommerce sales funnel plugins based on each sales funnel.
- Awareness Stage
- Yoast SEO
- Consideration Stage
- Retainful
- YITH WooCommerce Compare
- Conversion Stage
- UpsellWP
- Cartflows
- Loyalty Stage
- WPLoyalty
- ReferralCandy
1. Yoast SEO
Yoast SEO is the best WooCommerce sales funnel plugin for the awareness stage, where you can draw potential customers to your store through organic search.
It offers extended features to optimize your online store for search engines and help your products and pages rank higher in the search results. With this tool, you can easily boost visibility, drive organic traffic, and suggest improvements to optimize your WooCommerce store’s content.
Special Features
- WooCommerce Integration: Integrates seamlessly with WooCommerce to optimize product pages.
- Meta Tag Optimization: Easily edit meta titles and descriptions for better click-through rates.
- Content Analysis: Offers insights into keyword usage and content readability.
- XML Sitemaps: Automatically generates sitemaps, ensuring search engines index all pages.
- Social Media Integration: Optimizes social sharing with custom open graph metadata.
Pricing
- Pricing starts from $99/year
- A free plan is also available.
2. Retainful
Retainful is an email automation plugin to keep your customers informed and engaged during their decision-making process. This makes Retainful a must-have plugin for the consideration stage.
You can also easily recover lost sales by reaching out to customers who abandoned their shopping carts. With its personalized and automated email campaigns, you can engage and gently nudge customers to complete their purchases.
Special Features
- Abandoned Cart Recovery: Send email reminders to customers who left items in the cart without completing the purchase.
- Email Automation: Pre-built automation workflows, welcome emails, post-purchase follow-ups, win-back campaigns, and more.
- Customer Segmentation: Segment email list based on demographics, customer behavior, and purchase history.
- Next Order Coupons: Create personalized coupon codes for customer’s next purchases.
- Drag-and-Drop Editor: Design compelling emails with drag and drop feature.
- Reports & Analytics: Track open rates, and click-through rates of email campaigns.
Pricing
- It has a free version.
- Pricing plan starts from $9/month
3. YITH WooCommerce Compare
YITH WooCommerce Compare is another plugin for the consideration stage, where customers can compare products based on features, prices, and specifications. This helps customers make informed purchase decisions.
This plugin lets you generate a clear side-by-side comparison table, helping customers choose the right product.
Special Features
- Side-by-Side Comparisons: Create side-by-side comparison tables to highlight features and differences
- Customizable Comparison Tables: Customize table layout, attributes, and styling.
- Compare from any page: Customers can quickly add products to the comparison list from product or category pages.
- Save Comparisons: Allows users to save comparison lists for later reference.
- Widget Support: Offers widget options for comparison lists.
- Mobile Responsive: Comparison table is responsive on all devices.
Pricing
- It has a free version with basic functionality
- The premium version is available at $69/year
4. UpsellWP
UpsellWP is an all-in-one WooCommerce sales funnel plugin designed to boost sales by implementing strategic upselling and cross-selling strategies. It offers rich features to seamlessly suggest upsell and cross-sell from shop page to thank you page of your online store.
You can show related products based on customer behavior, and purchase history to increase your store’s average order value effortlessly. It offers pre-designed templates for each upsell and cross-sell campaign. Plus, you can also customize the design, color, and content of the template based on your store’s brand.
In short, UpsellWP offers all the necessary tools to optimize the conversion stage of the sales funnel.
Special Features
- Checkout Upsells: Show WooCommerce order bumps directly on the checkout page.
- Post-purchase Upsells: Encourage second purchase immediately after the primary purchase with attractive offers.
- Upsell Popups: Show upsell popups when customers are more receptive to upsell offers.
- Smart Product Recommendations: One feature to show product recommendations from shop page to thank you page.
- Cart Upsells: Show compelling product recommendations right on the cart page.
- Next Order Coupons: Offer discount coupons for the customer’s next order.
- Thank You Page Upsells: Add upsell products on the thank you page.
- Product Add-ons: Recommend products that complement primary purchase.
- Double the Order: 2x your customer’s order quantity.
Pricing
- It has a free version.
- The paid plan starts at $69/year.
Show order bumps and post-purchase offers using upsellWP’s one-click upsell feature and 1.5x your average order value.
5. CartFlows
CartFlows is another powerful sales funnel plugin for the WooCommerce conversion stage. It offers features to suggest one-click upsells, and order bumps to create high-converting sales funnels.
Plus, you can replace the usual checkout process with a more conversion-focused experience by properly optimizing it. This way, it increases your store value while reducing card abandonment rates.
Key Features
- Sales Funnel Builder: Create sales funnel with landing pages, checkout pages, upsells, and thank-you pages.
- One-click Upsells & Downsells: Offer additional products immediately after the initial purchase with a single click.
- Order Bumps: Show attractive order bumps right on the checkout page.
- Optimized Checkout Pages: Provide distractionless checkout pages.
- Pre-built Templates: Offers pre-designed templates
Pricing
- It has a free version with limited features.
- Pricing starts from $129/year
6. WPLoyalty
WPLoyalty is an excellent WooCommerce sales funnel plugin for the loyalty stage. This plugin is designed to enhance customer engagement and retention through points and rewards system. Here, you can create customized loyalty programs to reward customers for purchases, sign-ups, referrals, reviews, social shares, and more.
Special Features
- Points and Rewards: Points and rewards for every purchase.
- Referral Program: Allow customers to earn points for referring friends.
- Review Rewards: Reward customers who leave product reviews.
- Special Occasion Rewards: Reward customers on special occasions like birthdays, anniversaries, etc.,
- Social Media Management: Offer points for social shares and follows.
- Flexible Reward Redemption: Allow customers to redeem points for discounts, free products, or free shipping.
- Tiered Loyalty Program: Implement multiple tiers/levels in loyalty program
Pricing
- It has a free plan.
- The paid plan starts at $99/year.
7. ReferralCandy
ReferralCandy is a robust referral marketing plugin designed to help WooCommerce store owners leverage the power of word-of-mouth marketing at the loyalty stage. With this plugin in play, you can reward your customers for bringing new customers, thus driving sales and nurturing brand loyalty.
Special Features
- Customizable Rewards: Flexible rewards such as discounts, cash incentives, custom gifts, and more.
- Branded Referral Pages: Customize referral emails and pages based on your brand color, image, and logo.
- Post-purchase Popups: Post-purchase engagements with referral invitations.
- Automated Referral Tracking: Monitors and manages referrals in real time.
Pricing
- 14-day free trial available
- Paid plan starts from $59/month
WooCommerce Sales Funnel Plugins – Table View
| S.No | Plugin | USP | Free Version | Paid Plan | Who Can Use? |
| 1. | Yoast SEO | Product schema markup | Yes | $99/year | Store owners optimizing SEO and visibility. |
| 2. | Retainful | Automates abandoned cart recovery | Yes | $9/month | Businesses requiring cart recovery. |
| 3. | YITH WooCommerce Compare | Customizable product comparisons | Yes | $69/year | Stores wanting product comparison features |
| 4. | UpsellWP | One-click upsells, cross-sells, order bumps and more | Yes | $69/year | Shops implementing upsells and cross-sells |
| 5. | CartFlows | Upsell and downsell | Yes | $129/year | Businesses creating sales funnels |
| 6. | WPLoyalty | Tiered rewards and referral incentives | Yes | $99/year | Stores building customer loyalty |
| 7. | ReferralCandy | Automating rewards | No | $59/month | Brands leveraging referral marketing |
Best Practices for A/B Testing WooCommerce Sales Funnels
A/B testing is a proven method to optimize the WooCommerce sales funnel. By comparing two versions of a sales funnel element, you can identify the version that yields maximum conversions.
Some of the best practices to follow for effective A/B testing are:
1. Test One Element at a Time
Focus on one element, such as a headline, CTA, or button color, to determine its specific impact. For instance, test different CTA texts, such as ‘Buy Now’ vs. ‘Add to Cart’.
2. Test for Different Audience Segments
Conduct A/B testing based on different demographics and user behaviors as different segments respond differently to the same funnel. For instance, test offers for new vs returning customers.
3. Focus on High-Impact Elements
Prioritize testing elements that significantly influence conversions such as CTAs, pricing, and product images. For instance, test with upsell offers, like discounts or bundles.
4. Monitor Key Metrics
Monitor and track metrics that directly affect the funnel, such as conversion rates, average order value, and cart abandonment rates. For instance, track the changes in AOV when testing upsell offers.
5. Run Tests for a Sufficient Duration
Depending on your traffic volume, run the A/B test for enough time to gather targeted results. For instance, a high-traffic store might take 1-2 weeks for the test.
6. Document and Analyze Results
Keep records of your tests, results, and insights. This is a crucial step in A/B testing as it is the knowledge base for future optimization efforts. For instance, record and document the impact of different discount strategies.
These strategies will help you make data-driven decisions with which you can optimize your WooCommerce sales funnels for maximum performance and high conversions.
Common Pitfalls to Avoid When Using WooCommerce Sales Funnel Plugins
Here are some of the common pitfalls to look for while implementing a WooCommerce sales funnel plugin in your store.
1. Overwhelming Customers with Offers
Offering customers with too many upsells, and cross-sells can overwhelm them and confuse their purchase decisions. This ultimately leads to cart abandonments.
Here’s the solution:
Limit the number of upsell offers to 1-2 per funnel step and suggest products that genuinely add value to customer’s purchases.
2. Failing to Track Funnel Performance
Without tracking metrics like conversion rates, and click-through rates, you can’t identify or fix the weak areas in the funnel.
Here’s the solution:
Integrate tools like Google Analytics to track performance and make data-driven improvements.
3. Providing Generic Offers
Generic upsell and cross-sell offers will not resonate with your customers and will reduce the effectiveness of your funnel.
Here’s the solution:
Personalize offers based on customer behavior, purchase history, or cart contents. Use plugins like UpsellWP for personalized suggestions.
4. Complicating Funnel Design
Complex and cluttered funnel designs often confuse customers and discourage them from completing a purchase.
Here’s the solution:
Keep the design simple and clean. Use clear CTA’s, concise content, and minimal distractions at each step.
5. Ignoring the Thank-You Page
Neglecting the thank-you page means losing the opportunity for post-purchase engagements like upsells, cross-sells, loyalty rewards, and referrals.
Here’s the solution:
Use the thank-you page cleverly to display thank-you upsells, next-order coupons, or referral incentives.
Increase your store’s conversion rates by showing frequently bought together, upsells on the shop page, product page, cart page, and thank you page using UpsellWP.
Sum Up!
Integrating a WooCommerce sales funnel plugin can significantly enhance conversions, average order value, and customer loyalty. Whether you’re attracting potential customers with Yoast SEO, recovering abandoned carts with Retainful, or converting more potential customers with UpsellWP, the right plugin makes all the difference.
These 7 best WooCommerce sales funnel plugins are meant for different elements of the sales funnel. So choose based on the funnel you need to optimize in your WooCommerce store. Start small, monitor performance, and continuously optimize your funnel to see sustainable growth.
Related reads:
- Best WooCommerce upsell plugins to boost sales
- Best WooCommerce cross-sell plugins to multiply sales
- Best WooCommerce checkout plugins
- Best WooCommerce related product plugins to maximize sales
You can easily automate a sales funnel using a plugin like UpsellWP. It will handle upsells, cross-sells, post-purchase offers, order bumps, and more with minimal manual effort.
Use a plugin like UpsellWP to set up a sales funnel in WooCommerce. Install and activate the plugin, then create funnel steps such as product pages, optimized checkout, upsells, and thank-you pages.
You can drive traffic to your sales funnel through targeted sales funnel strategies like SEO optimization, paid ads, and email marketing.
Yes, WordPress supports funnel building through third-party plugins.
Absolutely, you can use multiple sales funnel plugins in WooCommerce, but it’s not suggested as it may lead to compatibility issues and slow down your store’s performance and speed.
Sales funnel plugins improve your WooCommerce store’s performance by,
1. Streamlining customer journey
2. Boosting conversions
3. Increasing average order value
