Top 10 Black Friday Tips and Tricks to Get Your Store Ready (2024 Free Checklist)

As a WooCommerce store owner, you need to be aware of certain essential Black Friday tips and tricks to make the maximum profit on this upcoming Black Friday Cyber Monday sale.

BFCM is not a one-day but a week-long sale where customers purchase a lot so you can expect more sales from your shopping store. But competition increases every year rapidly, and you need to stand out in the sales season to see maximum sales.

So here we have crafted a checklist of 10 crucial Black Friday tips and tricks to keep your store ready for this WooCommerce Black Friday and Cyber Monday Sale. These tips and tricks for black friday sale will equip you with all your necessary needs and address your concerns.

Without further delay, let’s jump right in!

Top 10 Black Friday Tips and Tricks for WooCommerce

Here are the top 10 Black Friday tips and tricks to keep your store ready for the upcoming WooCommerce Black Friday sale.

1. Start Early Promotions and Deals

Customers don’t like to miss out so they start looking for deals as early as October to grab the best deals of the Black Friday shopping season. You can use this opportunity to create buzz among customers through social media marketing and black friday promotions.

Send teaser emails and create engaging social media posts on black friday deals to keep your customers hooked to your store. You can also offer early access to loyalty program members, VIP customers, or email subscribers. This makes customers feel valued and anticipate eagerly for the main sales season.

Another advantage is that you can use this period to gather data on popular products and customer behavior with which you can refine your main Black Friday marketing strategy. This is the first and foremost tip and trick for Black Friday.

2. Offer Doorbuster Deals

Doorbuster deals are a great way to kickstart your Black Friday sale by offering limited-time discounts and deals for selected products in your store. Select the product in demand, set attractive Black Friday discounts, and sell it as a doorbuster deal right at the beginning of the sale.

You also need to promote doorbuster deals by featuring them on your store’s home page or Black Friday landing page. This effective tactic creates a sense of urgency and attracts plenty of customers to your WooCommerce store right at the beginning of the sale.

Selling ‘best-sellers’ in the doorbuster deal will greatly enhance customers’ shopping experience and drive repeated purchases.

3. Bundle Related Products

Bundling products together is another crucial black Friday shopping tip and trick as most customers make bulk purchases during the Black Friday shopping season.

However, bundling the right products together is crucial to drive bulk purchases from customers. Customers won’t purchase bundles if you group random unrelated products.

Bundle upsells, cross-sells, or related products that customers are likely to purchase individually and sell at the best black Friday deals. Opt for plugins like UpsellWP to recommend related products at each stage of your customer’s shopping journey in your store.

Here’s an example of Kerastase product bundles.

4. Suggest Upsell and Cross-sell Products

On this WooCommerce black Friday sale, you can subtly nudge customers to purchase more from your store by suggesting upsell and cross-sell products at each stage of their shopping journey.

You can show personalized product recommendations on the product page, cart page, checkout page, thank you page and allow options to add to their cart just in one click.

Additionally, you can offer ‘Next-order coupons’ that will drive customers to make additional purchases. If you want to introduce a new product to your customers, you can do so by suggesting them on the popup window

Here’s an example of upsell and cross-sell product recommendations of Moroccanoil

5. Offer BOGO Deals

Buy One Get One (BOGO) offer is a proven strategy to increase average order value and clear inventory during this Black Friday Cyber Monday sale.

Study shows that 66% of customers prefer BOGO deals to regular discounts. Offering a free product or even a discounted second item will make your deal more attractive than your competitor’s regular black Friday discounts.

Showing how much they’re saving through BOGO deals further entices customers to purchase immediately. BOGO deals are not just deals but a game-changing tool to boost sales while offering better value to customer’s purchases.

Here’s an example of Buy One Get One deal of Randalls

6. Reward Loyal Customers

Rewarding your loyal customers will increase customer engagement and satisfaction which ultimately boost sales. You can implement a point-based system and allow customers to earn points for each purchase which can later be redeemed to make additional purchases.

Tiered rewards are another reward system where customers reach higher tiers on purchasing products. Black Friday deals give customers an opportunity to purchase more and reach higher tiers.

You can offer special Black Friday discounts to loyal customers for specific products based on their purchase history. This purchase history gathered through loyalty programs can further be used to refine your black Friday marketing strategy.

7. Set Automated Emails to Recapture Lost Sales

Every year, Black Friday season sees around 77-80% cart abandonments as customers are exposed to multiple black Friday discounts and deals that they forget the products already added to their cart. This scenario can be tackled by setting up automated emails to remind customers of their cart content.

Use email marketing tools like Retainful to send follow-up abandoned cart emails. Include details on Black Friday discounts, and free shipping availability in the email to win back sales immediately.

You can also include information on upcoming black friday deals in your recovery mail. This not only encourages customers to complete their current purchase but also explore additional black friday offers.

8. Implement Smooth Checkout Process

Complicated checkout process is the primary reason for cart abandonments. 66% of customers expect to checkout within 4 minutes and anything more than that leads to cart abandonments.

You can use side cart in WooCommerce and allow customers to make direct checkout by skipping intermediate pages. You can further enhance your customer’s shopping journey by offering product recommendations and order bumps at the checkout page.

9. Optimize Site Performance

As Black Friday nears, be ready for higher traffic by optimizing your site’s performance. A slow-loading site can frustrate potential customers, causing you to miss out on sales. Ensure your website is prepared to handle the heavy traffic without crashing out.

Upgrade your hosting plan or implement load balancing during high-traffic seasons. Conduct load testing to simulate high traffic and monitor server response times under different load conditions.

10. Prepare Post-Black Friday Campaign

The last tip and trick for the black Friday sale is to prepare post-black Friday campaign for Cyber Monday. Customers who missed out on Black Friday deals will still purchase the week after the sale. So you can extend the excitement by promoting the Cyber Monday sale.

Highlight the difference between cyber deals and Black Friday deals to keep your customers hooked. Create urgency and make immediate sales by offering last-chance deals for the products.

You can also offer exclusive discounts and offers to customers who made purchases on black Friday. This way, you can turn them into your loyal customers and increase customer lifetime value.

Black Friday sale doesn’t stop with increasing sales for your store but lets you build a lasting relationship and trust with your customers. In the end, customer satisfaction and retention exceed sales and revenue.

These 10 best black Friday tips and tricks that we covered so far will help you achieve your dream sales in this black Friday sale.

Conclusion

Finally, it’s your time of the year to make maximum profit out of your store. These 10 Black Friday tips and tricks will assist you in gearing up for the biggest shopping fest. From planning to execution, we got you covered everything on this black friday checklist.

Prioritize building a strong rapport with customers and turn them into loyal customers of your brand while focusing on achieving targeted profits. Whatever you implement other than these 10 tips and tricks for Black Friday, make sure you stand out in the market.

Use this guide to learn about the best WooCommerce Black Friday plugins and best Black Friday Marketing Campaigns