WooCommerce cart upsells should be part of your foolproof sales plan if you want to increase each customer’s average order value.
In fact, Forrester and Gartner’s studies also emphasize that personalized upselling increases revenue by up to 300%.
By upselling and cross-selling in the WooCommerce cart, you can show the relevant product suggestions based on customers’ cart items. These suggestions can enhance their purchases and make them add them to their cart, resulting in higher order value and additional sales.
As you may know, WooCommerce has built-in upsell and cross-sell features. However, you can only show cross-sells on cart pages, and WooCommerce does not allow upsells.
For these restricted situations, you can easily use the WooCommerce cart upsell plugin like UpsellWP to add and manage your upsells on cart pages.
In this blog, you’ll learn how to add an upsell in WooCommerce carts. Also, you’ll learn how to show your product suggestions on the side cart, another trendy feature that simplifies the customer checkout experience.
Increase your average order value by up to 30% by showing personalized upsells in WooCommerce carts using UpsellWP.
Benefits Of Upselling In WooCommerce Carts
Upselling in WooCommerce carts is a must-try strategy. Here is why:
Gain Product Visibility
Imagine a customer browsing your store and adding the item they need to their cart. After checkout, they will leave your store.
If you show upsells on cart pages, customers can explore other products in your store and may add them to their cart if the suggestions are relevant and complement their previously added items.
It will increase product visibility and additional sales.
Increase Average Order Value
Increasing the average order value (AOV) is the benefitted goal behind the cart upselling strategy.
You can personalize cart upsells and cross-sell recommendations, urge customers to add these extra products, and increase the cart value. This will automatically result in higher revenue.
Enhance Customer Experience
Sometimes, customers can leave their cart after adding products to their cart. And non-relevant products can be one of the reasons behind this abandoned cart.
When you use this opportunity to show the most suitable upsells with more product ideas, customers are more likely to check out and buy those products. This not only increases sales but enhances their shopping experience, which also leads to increased customer loyalty.
In short, your store needs a strategic upsell offer on cart pages. Let’s discuss the steps to do it.
How To Add Upsells To WooCommerce Cart Pages?
Adding upsells to WooCommerce cart pages requires a plugin. For this guide, you can learn the steps using the UpsellWP plugin.
With plenty of plugins available online, this plugin can be the best all-rounder. It has ten pre-built upsell campaigns that help you create an upsell sales funnel from product to checkout pages and the after-purchase process.
Show WooCommerce cart upsells only to specific customers using UpsellWP to enhance customer loyalty.
Check the installation guide for detailed instructions on installing and activating the UpsellWP on your WordPress dashboard.
To add WooCommerce cart upsells using UpsellWP:
- Go to “WordPress” -> “UpsellWP”.
- Navigate to “Campaigns” and create a new campaign, “Cart Upsells”.
- Enter the campaign name.
- In the “Offers” section:
- Select the display location for the upsell products.
- If you create two or more upsell products, you can decide the display method of the offer: whether to display all offers, random offers based on customer behavior, or A/B testing offers.
- You can also show these upsells on the side cart by enabling it on the “display location on mini-cart” option.
- You can now click “Add Offer” to add upsell products to the cart.
- In the “Conditions” section, you can add purchase conditions, such as specific user roles, first-order, and cart total, to enable the upsell offer.
- You can set “Priority” on the right side if you create multiple carts upsell campaigns and “schedule” them in advance.
- Save and activate the campaign.
Now, the upsell offer will appear on cart pages, and customers can easily add it to their cart by clicking the “Add to cart” button.
Customizing Upsell Offer
While adding an upsell offer in the “Offer” section, you noticed three sections where you can easily customize upsells based on your brand styles and sales goals.
A) Offer Info
- Choose offer products and set quantities.
- Apply discount type and value to upsell products.
- You can also set the overall usage limit and usage limit per customer for the upsells.
B) Content
- In the “Content” section, you can edit the title and CTA text for the upsell offer.
- You can also choose the customized image for the product.
C) Design
- You can change the template for the upsell offer.
- With the “Styles” option, you can customize text color, background color, border styles and colors, and font styles for both offer text and CTA buttons.
Cart Upsell Settings
You can also go to the “Settings” page of the UpsellWP plugin. In the “Campaigns” section, scroll down to “Cart & Checkout Upsells”.
Here, you can enable “dynamic offer display” and display mode. You can also edit the offer message that appears when customers add the upsells to their cart.
In the “Maximum number of offers a customer can pick at a time” option, set the maximum number of upsell offers a customer can add to their cart.
Imagine you are showing two upsell offers on the cart pages, and a customer adds one upsell to their cart. Now, if you select the above “maximum number of offers” as “one”, the other upsell offer will be automatically hidden, and customers can’t add the second offer to their cart.
If you set the number as “two or unlimited”, the other upsell offer will show on cart pages that customers can add to the cart or ignore it.
Show cart upsell offers based on customers’ cart value using UpsellWP to easily increase order value and sales.
Conclusion
WooCommerce cart upsells should be a great strategy to increase the order value by up to 30%.
With a versatile plugin like UpsellWP, you can create unique and irresistible upsell offers that motivate customers to spend more on your store.
Plan your upselling offers based on customer needs and interests. Personalize it to grab their attention and get additional sales with every order.
If you have any questions about using the UpsellWP, you can also contact our support team. We are always ready to help you manage your store and increase sales.
Also Read
- How to show upsells on WooCommerce checkout pages with order bumps?
- How to show one-click upsells to increase post-purchase sales?
- How to show product add-ons to increase customer engagement?
WooCommerce cart upsell is an upselling strategy where you can show related upsell and cross-sell items on cart pages to help customers find more products, encourage them to purchase more, and increase the average order value.
For example, if a customer adds a t-shirt to their cart, you can show related items, such as a cap, belt, or other accessories that complement their main products.
Here are some tips for an effective cart upselling campaign in WooCommerce:
1. With plugins like UpsellWP, you can add discounts to your upsell suggestions in the cart. Customers can buy more when they get a valuable deal.
2. You can customize the offer style based on your brand to grab customers’ attention.
3. Instead of random suggestions, you can analyze customers’ needs and show product recommendations that align with them. Personalized products are more likely to be purchased.
WooCommerce has an upsell feature by default. However, it can only be displayed on product pages. You can use the UpsellWP plugin to show personalized upsells on WooCommerce cart pages.
