How To Create WooCommerce One-Click Upsells To Grow Post-Purchase Sales?

Are you fed up with a one-time sale from your online store?

A WooCommerce one-click upsell strategy makes customers repeat purchases after checkout and increases post-purchase sales.

It is a myth that upselling makes customers spend more. If implemented right, it can help customers find more helpful products, enhance their shopping experience, and increase average order value.

With WooCommerce, you can only create default upsells and cross-sells on product and cart pages.

So, we need an easy-to-use one-click upsell plugin for WooCommerce to show upsells after the checkout process.

In this blog, let’s learn the steps to create a one-click post-purchase upsell for WooCommerce using the UpsellWP plugin.

At the end of this guide, you can show single-click upsells to increase your sales.

What is a WooCommerce One-Click Upsell?

A WooCommerce one-click upsell (or post-purchase upsell) is a promotional strategy that shows upsell offers after checkout and urges customers to add upsell products in a single click without re-entering their payment details.

This post-purchase upsell WooCommerce offer adds value to customers’ main products, helping store owners increase order value and gain repeat sales.

Example: When a customer buys a T-shirt, you can show expensive upsells as a branded and high-cost t-shirt (or) related items, such as a cap or belt, to increase sales.

Why Show Post-Purchase Upsells in WooCommerce?

Showing a WooCommerce post-purchase upsell is necessary to retain customers for future sales. It offers a few other benefits:

• By creating a one-click upsell funnel for WooCommerce, you are helping customers explore more products that might be useful to them but didn’t know existed.
• With a single-click product suggestion, you are simplifying customers’ effort to add items to their order, which elevates their shopping experience.

• With related product suggestions, customers feel like getting deals based on their preferences, which makes them visit your store often for future purchases.
• Compared to acquiring new customers, one-click upsell offers are seven times more cost-effective to increase sales with existing customers.

Overall, a single WooCommerce one-click upsell will help you increase order value and sales and get repeat orders.

Workflow of One-Click Upsell Funnel for WooCommerce

WooCommerce one-click upsell involves four-step processes. Here is the simple and complete workflow:

1. Pre-Purchase: Customers will browse through categories and add the needed product to their cart.
2. Checkout: After finalizing the items and adding them to the cart, customers enter their payment and shipping details on the checkout page and click the “Place an Order” button.
3. Post-Purchase: This is where you display a one-click upsell offer. It might be a popup, or a single webpage that displays related upsell offers.
4. Order Confirmation: Customers can add or skip the 1-click post-purchase offer and be redirected to the thank-you page to confirm their order.

WooCommerce post-purchase upsell is an easy-to-implement strategy that takes less time to create the flow and gain more revenue.

How to Create a WooCommerce One-Click Upsell?

Creating a WooCommerce one-click upsell is simple with the UpsellWP plugin.

Follow these installation steps to install and activate the plugin on your WordPress dashboard.

Let’s discuss the steps to add one-click upsells to your WooCommerce store. We can use popular scenarios to bring new ideas to your campaign.

Scenario 1: The Basic WooCommerce One-click Upsell

Example: Let’s show “chocolate” as an upsell item.

This simple and basic post-purchase upsell product helps you learn how the upsell funnel works, and the plugin simplifies the process.

To create simple one-click upsells in WooCommerce:

• Install and activate the “UpsellWP” plugin.
• Go to the “UpsellWP (Checkout Upsell)” dashboard.
• Go to “Campaigns” and create a new campaign as “Post-Purchase”.

• Enter the campaign name for reference.
• In the “Offers” section, click the “Add Offer” button. An offer slide will appear where you can add the upsell product.
• Click “Save” to save and activate the campaign.

Now, when customers place an order, a post-purchase offer page will be displayed, where the one-click upsell is shown.

Customers can add or skip this offer and navigate to the order confirmation on the thank-you page.

Scenario 2: Single-Click Upsell Based on Cart Total

Example: Display a Free One-Click Upsell Item Only When Customers Spend $199 or above.

Providing upsells based on cart total will motivate customers to spend more to reach the specific threshold to claim the offer. Also, offering a discounted price on upsells will increase the chance of accepting them.

To create a WooCommerce post-purchase upsell based on cart total:

• Create a new “Post-Purchase” campaign.
• Click the “Add Offer” button.
• When the offer slide appears, choose the upsell product and set the “discount” to it. Here, I set the “discount type” to “Fixed discount” with value “3”.
• You can optionally set “Usage limits” to the offer.

• After creating the offer, go to “Conditions”.
• Click the “Add Condition” button and add a new condition as “Order total”. Enter the cart total value that customers should meet to enable an upsell offer.
• Save the condition and finally save the campaign.

The post-purchase upsell page will be displayed only when customers’ carts reach $199 or above.

Scenario 3: Post-Purchase Upsell For Specific Users

Example: Let’s offer upsell only to specific users with countdown time.

The limited-time offer creates urgency and urges customers to get the deal before it ends.

To create a one-click upsell funnel for WooCommerce based on specific users:

• Create a new “Post-Purchase” campaign.
• In the “Offers” section, add a product with a discount. Here, I select “t-shirt” and choose “Percentage Discount” with the value “10”.
• Go to the “Timer” section and enable the “offer countdown timer notice.”
• Set the duration time to end the offer and customize the message to encourage customers to buy the product.
• In the “Condition” section, choose “Specific Users” as a condition and select the specific users by their names to whom you want to enable this post-purchase deal.
• Save the campaign.

When the specific assigned users log in and purchase products, the single-click upsells will be displayed.

Scenario 4: WooCommerce 1-Click Upsell For First Orders

Example: We will offer a free upsell product only to first-order customers.

Offering free products can attract more customers, appreciate their first purchase with the store, and retain them for future purchases.

To create a free one-click upsell in WooCommerce:

• In the “Post-Purchase” campaign, add a product to the offer and select the “Discount Type” as “Free”.
• Set a new condition as “First Order” and select “Yes”.
• Save the campaign.

Now, the free product is available only for first-time customers.

Note:
When adding a free product to the offer, you must set the “quantity” to “1” to prevent customers from adding two or more free products to their cart.

Similarly, you can set product quantity for all other discount types.

Other than offering single-click upsells based on cart total, specific users, and first-order, UpsellWP provides other conditions to set different purchase conditions, such as:

• Offers based on specific user roles, such as wholesale customers, subscribers, regular customers, or others.
• One-click upsell based on products in the cart, number of orders made, total spent, and more.

Customizing Offer Template

You can customize the offer title and its template content:

• Go to the “Offer” section of the “Post-Purchase” campaign.
• Edit the offer and go to the “Content” section.
• Customize the offer title, description, CTA text, and product images that reflect your brand voice.
• Don’t forget to save the changes.

Strategies To Create One-Click Upsells & Boost Post-Purchase Sales

WooCommerce One-click upsells are great strategies to increase order value without pushing customers away. Here are some strategies to create profitable 1-click upsells:

• Offer Related and Valued Products: Instead of showing random items as upsells, only offer related products based on the customer’s initial purchase that really add value.
• Simplify the Process: The great advantage of WooCommerce 1-click upsell is the single click that customers do to add products to the order. You have to use the best WooCommerce upsell plugin to achieve this.
• Personalize Offer: Analyze customers’ purchase and browsing history to understand their needs and show one-click upsells based on the data.
• Customize Offer Template: Use clear visuals, add effective CTA text, and provide a short and clear description of the offer to attract customers. They should never go to product pages to know more about the product.

Conclusion

WooCommerce one-click upsell is a simple, easy-to-offer, and profitable strategy to increase sales after customers complete a purchase.

Single-click upsells reduce the marketing cost of acquiring new customers by making sales with existing customers. Enhancing customers’ experiences and retaining them for long-term purchases is a good idea.

All you need is a versatile plugin like UpsellWP to create your post-purchase upsell in WooCommerce. This plugin is specifically recommended as you can create other upsell campaigns, such as:

• Checkout Upsells (Order Bumps)
• Pre-Purchase Upsells on Product and Cart pages.
• And create upsell popups.

If you haven’t tried this strategy yet, it’s time to start implementing this strategy immediately to increase your order value and make more repeated sales.

Guides To Increase Your Average Order Value

• 15 Ways to Increase Your AOV
• Upselling vs Cross-selling: The Differences
• 20-Point Checklist for Upselling and Cross-selling