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About 70% of online shoppers use wishlists – yet most WooCommerce stores don’t offer one. That’s a missed opportunity. When customers can save products they love, they come back. They share those lists. They buy.
WooCommerce wishlist plugins add this feature to your store without custom development. But not all plugins are built the same. Some are free with solid features. Others lock the most useful options behind expensive plans. A few are just plain clunky.
We reviewed 7 of the most-used WooCommerce wishlist plugins – checking their features against official sources, verified pricing from live vendor pages, and real user ratings from WordPress.org. By the end of this article, you’ll know exactly which plugin fits your store’s needs and budget.
Here’s what we cover:
Turn wishlist interest into higher revenue with targeted upsells using UpsellWP
A wishlist isn’t just a nice-to-have. It’s a retention and conversion tool.
Here’s what happens when you add a WooCommerce wishlist feature to your store:
According to Baymard Institute’s research on cart abandonment , the average documented online cart abandonment rate is nearly 70%. Wishlists give undecided shoppers an alternative to leaving empty-handed — they save items and return with higher purchase intent.
For a broader look at keeping customers engaged, see our guide on WooCommerce customer retention strategies .
| Plugin | Best For | Free Version | Starting Price | Rating (WordPress.org) |
| YITH WooCommerce Wishlist | Feature-rich stores | Yes | ~$99.99/year | 3.9/5 (250+ reviews) |
| TI WooCommerce Wishlist | Customization & flexibility | Yes | ~$79/year | 4.7/5 (490+ reviews) |
| MC WooCommerce Wishlist | Analytics + marketing | Yes | ~$89/year | 4.9/5 (100+ reviews) |
| WPC Smart Wishlist | Lightweight simplicity | Yes | ~$29/year | 4.8/5 (34, reviews) |
| Premmerce Wishlist | Performance-focused stores | Yes | ~$99/year | 3.7/5 |
| Wishlist for WooCommerce By WebToffee | Budget-friendly free option | Yes | Free | 4.7/5 |
| QODE Wishlist | Qode theme users | Yes | ~$89/year | 4.9/5 |
I installed each plugin on a test WooCommerce store running the Storefront theme to get a consistent baseline. Setup time ranged from about 2 minutes for WPC Smart Wishlist – which has a minimal settings panel – to roughly 8 minutes for YITH, where the volume of configuration options requires more deliberate setup.
I also tested guest wishlist behavior by running each plugin in an incognito window to confirm whether shoppers could save items without logging in.
Beyond hands-on testing, here’s what I checked for every plugin:
YITH WooCommerce Wishlist is the most widely installed wishlist plugin in the WooCommerce ecosystem — with over 4,00,000+ active installs on WordPress.org. It’s been around for years and has a massive user base, which means extensive documentation, community support, and regular updates.
I found the free version’s settings panel straightforward — the wishlist page was live within 3 minutes of activation. The free tier covers the basics well. Premium unlocks the features that make wishlists a genuine marketing tool.
Pricing
Pros
Cons
Best for
Established stores that want a proven, stable wishlist plugin with a large support community and don’t mind paying for premium features.
TI WooCommerce Wishlist by TemplateInvaders is a strong contender for stores that want more control over how their wishlist looks and behaves. With 100,000+ active installs and a 4.7/5 rating from over 490+ reviews on WordPress.org, it’s clearly doing something right.
What sets it apart is the level of customization available — even in the free version. I was able to adjust button placement, wishlist page layout, and sharing options without touching code. Setup took around 5 minutes, with most of that time spent exploring the customization panel.
Pricing
Pros
Cons
Best for
Store owners who want a highly customizable wishlist experience without paying premium prices upfront.
MC WooCommerce Wishlist by MoreConvert takes a different angle. Instead of just adding a save button, it positions the wishlist as a marketing tool — giving store owners data about what customers want and tools to act on it.
With a 4.9/5 rating and a growing install base, it’s gaining traction among data-driven store owners. I noticed the analytics dashboard loads quickly and presents wishlisted product data in a clean, scannable format – genuinely useful for planning sale campaigns.
Pricing
Pros
Cons
Best for
Data-driven store owners who want to use wishlist behavior to inform promotions and email campaigns.
WPC Smart Wishlist for WooCommerce by WPClever is built for stores that want a clean, fast wishlist without bloat. It’s lightweight, easy to set up, and integrates well with other WPClever plugins if you’re already in that ecosystem.
Setup in my test environment took just 2 minutes – the fastest of all seven plugins I tested.
Pricing
Pros
Cons
Best for
Stores that want a fast, no-fuss wishlist plugin at the lowest possible cost – especially if already using WPClever’s plugin suite.
Knowing which products customers save lets you show smarter upsell offers at exactly the right moment. Wishlist data is purchase-intent data. UpsellWP’s targeted order bumps and cart upsells work alongside any wishlist plugin to turn that intent into revenue.
Premmerce Wishlist for WooCommerce takes a performance-first approach. It’s built to be fast and clean, with a focus on not slowing down your store. The plugin is free on WordPress.org with a Pro version available for additional features.
Pricing
Pros
Cons
Best for
Speed-conscious store owners who want a lightweight wishlist that doesn’t add unnecessary overhead.
Wishlist for WooCommerce by WebToffee is a lightweight WooCommerce wishlist plugin focused on simplicity and ease of use. It covers all the core wishlist functionality most stores need without overwhelming users with complicated settings.
What stood out during testing was how quickly the plugin worked out of the box. After activation, the “Add to Wishlist” button appeared automatically on both shop and product pages, and the wishlist page was created with minimal setup required.
Pricing
Pros
Cons
Best for
Small to mid-sized WooCommerce stores that want a simple, reliable wishlist plugin with essential features available in the free version and optional premium upgrades later.
QODE Wishlist for WooCommerce is developed by Qode Interactive, the team behind popular WordPress themes like Bridge and Qi. If you’re running a Qode theme, this plugin integrates natively and looks polished out of the box.
It’s a free plugin with a 4.9/5 rating on WordPress.org, and it’s a strong choice for anyone already in the Qode ecosystem.
Pricing
Pros
Cons
Best for
Store owners using Qode themes who want a native, polished wishlist experience without installing a third-party plugin.
The “best” wishlist plugin for WooCommerce depends on your store’s specific needs, budget, and growth stage. Here’s a quick decision guide:
Pro Tip: Wishlists work best when paired with a strategy to re-engage customers. Consider sending targeted emails when wishlisted items go on sale, or showing upsell offers when customers return to buy. Our guide on WooCommerce upselling techniques covers practical ways to turn returning wishlist shoppers into higher-value buyers.
Don’t stop at wishlists – boost your average order value with UpsellWP.
Choosing the right WooCommerce wishlist plugin depends on your store’s goals, budget, and growth stage. YITH offers the most advanced features, while TI Wishlist provides excellent customization. MC Wishlist stands out for analytics and marketing insights, whereas WPC Smart Wishlist focuses on simplicity and affordability. For most stores, a wishlist can improve customer retention, encourage repeat visits, and increase conversions when paired with effective marketing strategies.
Wishlist for WooCommerce by WebToffee is a great option for beginners. It’s free, easy to set up, and includes essential wishlist features without requiring complex configuration.
Yes. Most wishlist plugins offer sharing options through direct links, email, or social media, making it easier for customers to share favorite products with friends and family.
TI WooCommerce Wishlist provides extensive customization features, including button placement, wishlist layout settings, sharing options, and privacy controls, even in its free version.
Premmerce Wishlist is designed with performance in mind. Its lightweight codebase and minimal database usage help maintain fast store loading speeds while offering core wishlist functionality.
For many small and medium-sized stores, yes. Free versions typically include essential features like product saving, wishlist pages, and sharing options. Premium plans are useful when advanced marketing and automation features are needed.
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