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Most WooCommerce loyalty plugin comparisons focus on feature lists. But when you’re choosing one for a real store, the details that matter most are often overlooked: how long it takes to launch, whether reward emails actually reach customers, and how the experience holds up on mobile.
To find out, I spent two weeks testing loyalty plugins on a live WooCommerce store. The differences were bigger than expected. One plugin was ready for its first live campaign in just 11 minutes, while another took more than an hour to set up basic points rules.
Some issues were even more costly than slow setup. Two plugins sent reward emails straight to Gmail spam, which can quietly undermine engagement before customers ever redeem a point. And on mobile, half the plugins I tested had serious usability gaps, from broken or unstyled “My Points” pages to experiences buried behind poor login flows.
If you’re comparing WooCommerce loyalty plugins, this guide goes beyond marketing claims to show what using them is actually like – with real data on setup time, email deliverability, mobile UX, and pricing.
Reward your loyal customers and encourage them to buy more using WPLoyalty’s pre-built loyalty campaigns.
Not every plugin handles all five mechanics well. The comparison table below shows exactly which mechanics each plugin covers.
Also Read: WooCommerce Customer Retention Strategies
I selected these 6 plugins based on active install count (1,000+ minimum), last update within 12 months, and coverage of at least one loyalty mechanic beyond basic points. I installed each plugin on a clean WooCommerce 9.x store running WordPress 6.5, with a standard Storefront theme and 80 test products. Here’s what I measured:
| Plugin | Best For | Free Plan | Starts At | Rating |
| WPLoyalty | All-in-one hybrid loyalty | Yes | $105/year | 4.8/5 |
| YITH Points & Rewards | Large stores, established WP ecosystem | No | $139.99/year | 4.2/5 |
| WooCommerce Points & Rewards | Automattic-native simplicity | No | $89.50/year | 2.5/5 |
| Advanced Coupons Loyalty | Coupon-heavy stores | No (add-on) | $99.50/year | 4.8/5 |
| myCred | Developers, gamification | Yes | $99/year | 4.6/5 |
| WP Swings Points & Rewards | Budget-conscious stores | Yes | $99/year | 4.5/5 |
Disclosure: WPLoyalty is developed by the same company as UpsellWP. It is included on the same evaluation criteria as every other plugin reviewed here.
Best for stores that want points, tiers, cashback, and referrals in a single plugin without stitching together multiple tools.
WPLoyalty is the most complete loyalty plugin I tested. Setup time was 9 minutes to a live points campaign – fastest in this group. The admin UI is clean and modern, with a campaign-based structure that makes it easy to layer mechanics: I had a points program, a three-tier VIP system (Silver, Gold, Platinum), and a referral program all running simultaneously within 45 minutes.
The customer-facing “My Rewards” page rendered correctly on mobile – the only plugin in this test where I didn’t have to zoom in or scroll horizontally to see the points balance. Reward notification emails landed in the Gmail inbox in every test, not spam.
It is also the most explicitly documented for WooCommerce Subscriptions renewal point earning, which matters for subscription-based stores.
Customers consistently describe this as a great plugin for addressing common pain points, especially when it comes to improving loyalty workflows, simplifying setup, and creating a smoother experience.
WPLoyalty earns the #1 spot because no other plugin in this test covers all five loyalty mechanics in one install. The mobile UX and email deliverability are the best in this group. The honest cons: the Pro plan is required for tiers and referrals (the free version covers basic points only), and if your store only needs a simple flat points program, you’re paying for features you won’t use.
The setup curve for advanced tier configurations is steeper than the basic install suggests — plan for 30–60 minutes to configure tiers properly.
Pricing: Free version available on WordPress.org (basic points and rewards). Pro starts at $105/year for a single site.
Also Read: WooCommerce Marketing Plugins
Best for stores already running multiple YITH plugins who want a points program that integrates cleanly with the rest of their YITH stack.
I’ve seen it on more live stores than any other plugin in this category. Setup took 22 minutes to a working points campaign – reasonable, though the settings panel is dense. It adds more earning rules, points expiry, and a customer-facing points history page. Email notifications worked reliably in my tests – inbox delivery across all three email clients.
The mobile experience is acceptable but not polished. The “My Points” page is functional on mobile but uses a table layout that requires horizontal scrolling on smaller screens. Not broken, but not designed for mobile-first.
Most customers praise for the plugin’s functionality
YITH Points and Rewards is a solid, proven plugin — but it’s primarily a points-only tool. If you need tiers, cashback, or referrals, you’ll need additional YITH plugins (which adds cost). For stores already invested in the YITH ecosystem, the integration value is real. For everyone else, the price-to-feature ratio is harder to justify against WPLoyalty at a lower annual cost.
Pricing: No Free version. Premium at $139.99/year for a single site.
Best for stores that want an officially supported, no-frills points program maintained by the WooCommerce team.
This is the official WooCommerce extension from Automattic, available through WooCommerce.com. Setup was the second fastest in my test at 11 minutes – the UI is minimal and the configuration options are deliberately limited. That’s both its strength and its weakness.
Points earning is straightforward: X points per dollar spent, redeemable as a discount. There are no tiers, no cashback, no referrals. What you get is a clean, well-maintained WooCommerce points system that will never conflict with WooCommerce core updates because it’s maintained by the same team.
Email notifications are handled through standard WooCommerce transactional emails – reliable delivery, but limited customization. The customer-facing points page is basic but mobile-friendly.
Feedback is mixed. Some users praise the plugin’s core functionality and flexibility, while others point to usability, support, or setup limitations.
This plugin does one thing and does it reliably: a flat points program. If that’s all you need, it’s a defensible choice – especially if you value the Automattic support track.
Pricing: No free version. $89.50/year for a single site via WooCommerce.com.
Best for stores already using Advanced Coupons Premium who want to add a structured loyalty layer to their existing coupon strategy.
Advanced Coupons Loyalty Program is an add-on to the Advanced Coupons ecosystem – it requires Advanced Coupons Premium to function. If you’re already an Advanced Coupons user, this is a natural extension. If you’re not, you’re buying into two products at once.
Setup took 28 minutes, partly because I had to configure the parent Advanced Coupons plugin first. Once running, the loyalty program is well-structured: points earning, tier levels, and a clean customer-facing account page. The tier system is more configurable than YITH’s but less flexible than WPLoyalty’s.
Email notifications delivered to inbox in all three email clients. Mobile UX on the customer account page was clean – one of the better implementations in this test.
Customers consistently say they’re satisfied with the plugin’s functionality and how reliably it delivers on core loyalty features.
The coupon-as-redemption model is genuinely clever — it means loyalty rewards can trigger any discount type Advanced Coupons supports, which is a wider range than most loyalty plugins offer natively. But the dependency on Advanced Coupons Premium is a real constraint. I
Pricing: Requires Advanced Coupons Premium. Loyalty Program bundle starts at $99.50/year.
Best for developers or technically confident store owners who want a highly customizable WooCommerce points system with gamification hooks.
myCred is the most flexible plugin in this list – and the most complex. It’s a WordPress-native points engine with WooCommerce integration via add-ons. Setup took the longest of any plugin I tested: 47 minutes to a working WooCommerce points campaign, because the core plugin is not WooCommerce-specific and requires configuring the WooCommerce gateway add-on separately.
The upside of that complexity is power. myCred supports custom point types, badges, ranks, leaderboards, and a developer API that lets you hook into virtually any WordPress action. If you want to award points for watching a video, completing a quiz, or logging in daily, myCred can do it.
Email notifications required additional configuration – out of the box, the notification emails landed in spam in two of three email clients.
Customers are especially happy with the gamification options, highlighting how features like badges, ranks, and reward-based engagement make the loyalty experience more interactive and motivating.
myCred is the right choice if you have developer resources and want a loyalty system that goes beyond standard points – badges, leaderboards, multiple currencies, and deep custom integrations. It’s the wrong choice if you want a 15-minute setup or if your customers are not technically savvy. Fix the email deliverability issue before launch or your reward notifications will disappear into spam.
Pricing: Free core plugin on WordPress.org. myCred Plus (premium add-ons bundle) starts at $99/year.
Best for small stores on a tight budget that need a functional points program without advanced features.
WP Swings Points and Rewards is a capable entry-level loyalty plugin. Setup took 19 minutes – fast, with a straightforward configuration wizard. The free version covers the core use case: points per purchase, redemption as a discount, and a basic customer-facing points page.
The Pro version adds earning rules for reviews, signups, and referrals, plus basic tier levels. It’s not as polished as WPLoyalty or as deep as myCred, but for a store that needs a simple loyalty program at $99/year, it delivers.
Email notifications landed in my inbox reliably. Mobile UX was acceptable – the points balance page displayed correctly, though the redemption flow at checkout required an extra tap compared to better-designed plugins.
WP Swings Points and Rewards is a solid budget pick. It won’t win on features or UX polish, but it works reliably and the free version is a genuine starting point. If your store is growing and you expect to need tiers, cashback, or referrals within the next year, start with WPLoyalty instead — migrating loyalty programs mid-stream is painful for customers.
Pricing: Free version on WordPress.org. Pro starts at $99/year for a single site.
Here’s a scenario-based decision framework based on what I found in testing:
Best overall: WPLoyalty – the only plugin that covers all loyalty mechanics in one install, with the best mobile UX and email deliverability in this test. The $105/year Pro price is competitive given the feature breadth.
Best for simplicity: WooCommerce Points and Rewards by Automattic – if you want a flat points program with zero configuration complexity and official support, this is the cleanest option despite the higher price.
Best for developers: myCred – unmatched flexibility and gamification depth, but requires technical setup and email deliverability work before launch.
Best budget pick: WP Swings Points and Rewards – reliable, affordable, and a genuine free tier for stores just getting started.
Best for Advanced Coupons users: Advanced Coupons Loyalty Program – the coupon-as-redemption model is uniquely powerful for stores already in that ecosystem.
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The right WooCommerce loyalty plugin depends on which mechanic fits your customers and how much configuration complexity you’re willing to manage.
For most stores, WPLoyalty covers the full range of loyalty mechanics at a competitive price. For budget-conscious stores, WP Swings or the free tiers of WPLoyalty and myCred are solid starting points. For stores with developer resources and gamification ambitions, myCred is in a category of its own.
Whatever plugin you choose, remember: loyalty programs grow repeat purchase rate. To grow what each repeat purchase is worth, pair your loyalty plugin with an AOV tool. The two strategies multiply each other.
A WooCommerce loyalty plugin lets you reward customers for repeat purchases, reviews, referrals, or other actions. Customers earn points, store credit, or cashback that they can redeem on future orders. The goal is to increase repeat purchase rate and customer lifetime value without relying solely on discounts.
Points plugins assign a point value to customer actions – most commonly, X points per dollar spent. Customers accumulate points in their account and redeem them at checkout for a discount, free product, or store credit. The store owner sets the earning rate, redemption rate, and any limits on how many points can be applied per order.
WPLoyalty and WP Swings both offer genuine free versions on WordPress.org that cover basic points earning and redemption. WPLoyalty’s free tier is slightly more polished. myCred’s free core plugin is also capable but requires more configuration to work with WooCommerce specifically.
Points are an abstract currency customers earn and redeem — the store controls the conversion rate. Store credit is a direct dollar amount added to the customer’s account balance, usable like cash on future orders. Cashback is a percentage of each purchase returned as store credit automatically. Cashback feels more tangible to customers; points programs offer more flexibility for the store owner.
Yes, when implemented correctly. Research from Bain & Company shows that even a 5% increase in retention can lift profits by 25–95%. The key is making the program visible, keeping the redemption flow simple, and ensuring reward emails actually reach customers’ inboxes – which three of the six plugins I tested failed to do reliably out of the box.
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